News’ With Her In Mind launches female mentoring programs

News Corp’s With Her In Mind Network (WHIMN) is launching a trade mentoring program to connect young media professionals with female industry leaders, the network’s general manager Georgi Pell revealed today.

Announced in support of International Women’s Day, the program’s launch also includes the public Women United mentoring scheme that will be running across News Corp Australia’s metro mastheads and digital networks from today.

The trade mentoring program will take place over the course of the next year, offering career direction and advice as well as providing feedback and support.

Pell said: “Given the rise of the female agenda and through thoughtful collaboration, WHIMN has developed this program to support and advocate for up and coming media executives to help them advance and unleash their limitless potential.

“Our goal with the program is to create an opportunity for young professionals to grow and develop in the media industry, and ultimately empower them to take their seat at the table. It’s so important to have female role models across more industries to inspire leaders of the future.”

The program’s mentors include Kate de Brito, editor-in-chief of; Lyndall Campher, media director of L’Oreal Australia and New Zealand; Tara Ford, DBB’s executive creative director; and Imogen Hewitt, group managing director of Havas Media Australia.

Other mentors are Sue Squillace, CEO Australia of Spark Foundry; Virginia Hyland, founder and principal at Hyland; Naomi Johnston, Starcom’s general manager; and Nicole McInnes, head of marketing, eCommerce at WooliesX.

Applications are open for four weeks from today. Those selected for mentorships will then be notified and paired with their mentors. For the opportunity to be mentored, individuals can apply at


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