Social media advertising is grossly underpriced, Gary Vee tells Sydneysiders

Facebook and other forms of social media advertising are grossly underpriced, while brands relying on Google Adwords, email, direct mail, or events are doomed to irrelevance, instafamous marketer Gary Vaynerchuk has told an audience of Sydneysiders.

“If you think Google Adwords, and email, and direct mail, and events, and everything else are going to get you to the next chapter, you will lose,” he told the audience during a Business Squared event at Sydney’s Luna Park. “All those things I mentioned, work. They’re just priced appropriately, or grossly overpriced.”

Social media, however, is “grossly underpriced.”