Wrigley has launched a new ad campaign featuring a reworked version of Inner Circle song ‘Bad boys’ to promote the dental health qualities of gum brand Extra.
The agency behind the campaign was DDB Sydney.
- Creative Director: Simon Veksner
- Creatives/ Creative Group Heads: Steve May, Nils Eberhardt
- Planning Director: David Chriswick
- Business Management: Rebecca Crawford, Susan Bennett
- TV/Radio Production: Amy Hansen and Harriet Burton Taylor
- Print Production: Lila Trajkoska
- Production House: Platigue
- Sound Design: Song Zu
- Wrigley: Tia Notermans, Alexandra Skolarikis, Kym Bonollo