Wrigley uses ‘Bad boys’ in Extra ad

Wrigley has launched a new ad campaign featuring a reworked version of Inner Circle song ‘Bad boys’ to promote the dental health qualities of gum brand Extra.

The agency behind the campaign was DDB Sydney.


  • DDB
  • Creative Director: Simon Veksner
  • Creatives/ Creative Group Heads: Steve May, Nils Eberhardt
  • Planning Director: David Chriswick
  • Business Management: Rebecca Crawford, Susan Bennett
  • TV/Radio Production: Amy Hansen and Harriet Burton Taylor
  • Print Production: Lila Trajkoska
  • Production House: Platigue
  • Sound Design: Song Zu
  • Wrigley: Tia Notermans, Alexandra Skolarikis, Kym Bonollo


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