News

X Factor beats The Block with 1.031m but Nine wins across the key demographics in prime time

Tuesday night saw both Seven’s reality singing contest X Factor beat Nine’s renovation show The Block in the prime time battle with the latter falling below the million mark.

The Block: failed to pull over one million viewers last night.

The Block: failed to pull over one million viewers last night.

The X Factor won the 7.30pm timeslot with 1.031m viewers and was also the most watched non-news show of the night while Ten’s The Biggest Loser drew 555,000.

However despite only pulling recording a metro audience of 985,000 metro viewers according to OzTam overnight ratings The Block solidly beat X Factor across all the key advertisers of 16-39 year olds, 18-49 and 25-54.

In the 8.40pm slot Nine won with a new episode of The Big Bang Theory drawing 1.019m as Seven saw a decline in the slot after the conclusion of Erik Thomson drama 800 Words came to an end last week, replaced by The World’s Oddest Animal Couples which drew an audience of 656,000.

A subsequent repeat of The Big Bang Theory on Nine saw the audience drop to 789,000 viewers.

Over on pay-TV The Great Australian Bake Off drew 111,000 viewers on Lifestyle Food channel.

The result came on a quieter night for TV viewing with news programs dominating the top 15 shows.

Nine News’ 6.30pm bulletin drew the biggest audience of the night with 1.065m compared with 978,000 for Seven.

However, in the 6pm timeslot Seven beat Nine with 1.023m compared with 986,000.

In main channel audience share, Nine won the night with 21.9 per cent, Seven had 20.70 per cent, Ten 12.1 per cent and the ABC 10.6 per cent.

Nic Christensen 

Data OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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