X Factor beats The Block with 1.031m but Nine wins across the key demographics in prime time

Tuesday night saw both Seven’s reality singing contest X Factor beat Nine’s renovation show The Block in the prime time battle with the latter falling below the million mark.

The Block: failed to pull over one million viewers last night.

The Block: failed to pull over one million viewers last night.

The X Factor won the 7.30pm timeslot with 1.031m viewers and was also the most watched non-news show of the night while Ten’s The Biggest Loser drew 555,000.

However despite only pulling recording a metro audience of 985,000 metro viewers according to OzTam overnight ratings The Block solidly beat X Factor across all the key advertisers of 16-39 year olds, 18-49 and 25-54.

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