Seven of top ten news sites see audiences fall with Yahoo7 audience jumping 11 per cent
Seven of the top ten news websites saw their audiences fall again in October according to the Nielsen Online rankings including top three News.com.au, Smh.com.au and ABC’s news sites.
The biggest winner in the latest survey was Yahoo7 which climbed two spots thanks to an 11.54 per cent surge in unique audience, leapfrogging The Guardian which saw a 2 per cent decline.
The results follow a quiet period during the September school holidays where many sites again posted declines. While News.com.au held the top spot it again posted a decline of 1.99 per cent with a unique October audience of 3.541m.
September was a huge month for news sites with the federal leadership spill. I’m not surprised to see that numbers across the board were down in October, would view this more as a correction than a trend.
I blame Abbott.
The data quoted is ‘tethered’ PCs so mobile will definitely be a component.
But don’t forget that to be part of the ‘monthly unique audience’ you only need to visit a site for a minute in that month. So big news stories will drive up the monthly uniques quickly but can disappear just as quickly.
Honestly do not get the fuss. Its up one month and down the next. So what…. only shareholders care.
At the end of the day advertisers want to target the right people, fewer if possible if it is more in target, but knowing who it the biggest this month not so much.
There is some great insight with online ratings and I am sure one could find ways to publish those insights on top sites to find male 18-24 year olds, etc.