Seven of top ten news sites see audiences fall with Yahoo7 audience jumping 11 per cent

Yahoo!7Seven of the top ten news websites saw their audiences fall again in October according to the Nielsen Online rankings including top three, and ABC’s news sites.

The biggest winner in the latest survey was Yahoo7 which climbed two spots thanks to an 11.54 per cent surge in unique audience, leapfrogging The Guardian which saw a 2 per cent decline.

The results follow a quiet period during the September school holidays where many sites again posted declines. While held the top spot it again posted a decline of 1.99 per cent with a unique October audience of 3.541m.

It was a similar story over at Fairfax Media’s which saw its unique audience slide by 3.72 per cent to sit at 3.257m.

ABC News website was the biggest faller in the top 10 dropping 8.8 per cent between September and October with a unique audience for October of 2.683m, down from 2.942m in the month prior. On October 29 the news website was down for several hours.

Many publishers blame the lack of tracking on mobile visitors in the rankings for subduing their numbers. Nielsen is expected to wrap its new mobile panel survey data into its online ratings next year.

The Daily Mail Australia was the highest rated publisher to record an increase in unique audience, up by 2.34 per cent in fourth, while Ninemsn news websites also reported a surge of 4.72 per cent in fifth.

Yahoo7 news websites jumped from a September unique audience of 1.905m, up from 1.738 in October, while The Guardian slid into seventh spot with a unique October audience of 1.852m.

Fairfax Media’s The Age slid from sixth spot in September down to the eighth ranking for October, with a unique audience of 1.728m, while the Herald Sun and the BBC rounded out the top ten despite declines of 1.20 per cent and 10.99 per cent respectively.

Buzzfeed, which is still not considered part of the current events & global news sub-category, had a unique audience of 1.278, down from 1.385m in September, meaning it would not have made the top 10 if Nielsen did include it in the mix.

Outside the top 10 other sites saw growth with The Huffington Post’s unique audience gaining month-on-month, up to 1.336m from 1.302m in September.

News Corp’s The Australian posted a unique audience for October of 1.173m, up on September’s audience of 1.136m.

Miranda Ward


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