XYZ Networks to launch LifeStyle Home
XYZ Networks will add to the LifeStyle Channel portfolio with the launch of LifeStyle Home – a dedicated channel to home and property ideas. The network will also launch LifeStyle HD the same day.
The announcement:
XYZnetworks will launch their fourth LifeStyle channel brand, LifeStyle HOME, on Tuesday March 1, 2011. Australia’s only channel totally dedicated to home and property entertainment, LifeStyle HOME brings together the best inspirational and informative ideas for every Australian home. LifeStyle HD, a high definition simulcast of XYZnetworks’ flagship LifeStyle Channel, also launches the same day.
XYZnetworks CEO Bruce Mann said: “The launch of LifeStyle HOME represents the next important extension to our portfolio of LifeStyle branded channels and has been designed to complement our already successful The LifeStyle Channel, LifeStyle FOOD and LifeStyle YOU channels. We are also excited to begin simulcasting our flagship channel, The LifeStyle Channel, in high definition. No other media entity in Australia is as committed to the lifestyle genre as XYZnetworks, which we believe the launch of these new channels demonstrates.”
“I am very proud of the tremendous work Nicole Sheffield and her talented team have done in creating LifeStyle HOME, a channel which I believe will become an important Australian media brand for years to come.”
From home makeovers to investments; from renovation to relaxing in the garden; property dreams to property nightmares – LifeStyle HOME has fresh, informative and inspiring programming from Australia and around the world and proves… there’s no place like HOME.
“Property is The LifeStyle Channel’s most popular genre and we’re so excited to be bringing it to our viewers 24/7. There is so much great property content from around the world that we haven’t had the capacity to show before, it now has the perfect home on LifeStyle HOME,” said Nicole Sheffield, General Manager, LifeStyle Channels. “This is the fourth channel in LifeStyle’s portfolio and with the success of LifeStyle YOU over the last twelve months we’re really excited about the opportunities that LifeStyle HOME presents.” “The LifeStyle Channel has many wonderful programs available in HD and we’re delighted to now offer our viewers the ability to view the entire channel in beautiful HD. The addition of LifeStyle HD and LifeStyle HOME is part of our ongoing commitment to lead the industry in lifestyle programming.”
With 90% exclusive content in the launch schedule, brand new signature series on the channel will include The Outdoor Room with Jamie Durie, Mark Burnett’s Design Star, May The Best House Win and The Vanilla Ice Project.
…2… Programs from The LifeStyle Channel such as Colin & Justin’s Home Heist, Property Virgins and Axe The Agent will also appear on the new channel. Favourite programs from How To Channel, including A Place in The Sun, Homes Under The Hammer, Holmes On Homes and Carter Can, will now be seen on LifeStyle HOME.
The LifeStyle Channels are known for original, entertaining and high quality local productions. This will continue with LifeStyle HOME and a stand out series will be commissioned for the channel.
Successful formats are being considered as well as original concepts from local production companies.
An interstitial series of one minute HOME hints will be produced for the channel which will be presented by expert talent.
LifeStyle HOME will launch with stripped content weekdays for easy navigation allowing viewers to become familiar with the new channel schedule. On weekends, brand new series’ will premiere in primetime, with catch up stacks to allow non-weekday viewers a second chance to see key programs.
Source: XYZ Networks press release
