Yahoo7 falls back and Mashable surges in latest Nielsen digital news rankings
September’s success for Yahoo7 was undone in October’s digital news rankings while Mashable Australia continues its audience surge under new editor Shannon Connellan, the latest Nielsen survey reports.
News.com.au continues to be the most-visited Australian news site with a monthly unique audience of 5.922m, followed by the ABC with 4.944m. Both sites saw falls from the previous month with the month’s big winners being The Guardian and SMH.

Mashable Australia editor Connellan: Audiences up 58% since her appointment