Yahoo7 falls back and Mashable surges in latest Nielsen digital news rankings

September’s success for Yahoo7 was undone in October’s digital news rankings while Mashable Australia continues its audience surge under new editor Shannon Connellan, the latest Nielsen survey reports. continues to be the most-visited Australian news site with a monthly unique audience of 5.922m, followed by the ABC with 4.944m. Both sites saw falls from the previous month with the month’s big winners being The Guardian and SMH.

Mashable Australia editor Connellan: Audiences up 58% since her appointment

The SMH saw a rise of 9.8% to 4.272m unique Australian visitors while The Guardian recorded a 7% increase to 2.812m. Both still trailed’s 5.922m, a 3.4% fall, and the ABC which declined 4.9% to 4.944m.

Yahoo7 couldn’t repeat last month’s performance of topping 3m visitors with a 9.2% drop, which saw the site fall back to 2.750m unique sessions.

The Herald Sun was the survey’s other big loser with a 9.4% fall to 2.454m, however the Melbourne newspaper’s site usually experiences an audience surge in September due to AFL finals traffic.

Outside the top 10 sites, Mashable was again the big success with an 8.8% gain to 284,000. Since September’s appointment of Shannon Connellan as editor, the site’s traffic has risen by over 58%.

The troubles of the local Huffington Post venture were exacerbated with an 8.96% fall to 1.9m, while Mamamia remained largely stagnant at 885,000 visitors – a 0.23% drop.

BuzzFeed and The New Daily saw minor improvements of 1.65% and 1.59% respectively to 1.5m and 1.1m, while the smaller News Corp sites also saw rises with The Australian gaining 4.58% and Brisbane’s Courier Mail increasing 1.51% to 1.6m visitors each.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.