Yahoo7 poaches Daily Mail Australia assistant editor Simon Wheeler as head of editorial
Wheeler
Digital joint venture Yahoo7 has today announced it has poached Daily Mail Australia assistant editor Simon Wheeler as its new head of editorial in Australia and New Zealand.
Wheeler replaces Anne Markey who left Yahoo7 to join Mamamia in February to head up DebriefDaily.com.
His appointment comes at a time when Yahoo7 News has seen its unique audience fall dramatically year on year, with the latest Nielsen digital numbers showing a fall from 3.1m unique users in April 2014 to 2.2m in April 2015.
He needs all the luck he can get. Yahoo has a strange editorial offering that appears to be all things equal to everybody, along with a really poor UX. The only way is up.
agree with BKG — looks like it’s been designed and produced by committee. Which, being part of a JV whose partners couldn’t be more different, is probably the case. ANd the fact their news product has lost so much audience – when all of their competitors are growing theirs – speaks volumes.
Nine have killed them in the online News space. Got to hand it to 9 for their approach here, excellent work and delivered in a very short period of time. No one saw it coming.
Good bloke, good journo too
The fact the director has a goal that will never be reached is concerning and ambarrassing for anyone who knows the market.
I’m sure the Herald Sun would love to be number one too. But they know they never will be and don’t blast it in the press embarrassingly.
Yahoo7 got to number 2 a few years ago with a focus on clickbait. If anything the Sunrise content approach is better than news online. They have had so much change there in the last year and news has gone backwards.