Yahoo7 poaches Daily Mail Australia assistant editor Simon Wheeler as head of editorial



Digital joint venture Yahoo7 has today announced it has poached Daily Mail Australia assistant editor Simon Wheeler as its new head of editorial in Australia and New Zealand.

Wheeler replaces Anne Markey who left Yahoo7 to join Mamamia in February to head up

His appointment comes at a time when Yahoo7 News has seen its unique audience fall dramatically year on year, with the latest Nielsen digital numbers showing a fall from 3.1m unique users in April 2014 to 2.2m in April 2015

Wheeler began writing for national newspapers and magazines in the UK, including The Sun and The Daily Star, before moving to the Daily Telegraph in Australia.

Yahoo7 director of product and audience Caroline Casey said: “Providing engaging, entertaining and informative content for our audience is at the core of our business model. We constantly strive to enhance editorial offerings across all our media properties with the goal of being number one in news.

“Simon coming on board will be key to achieving this and I look forward to working with him as we continue to grow Yahoo7 and Yahoo New Zealand as the go-to destination for news, lifestyle, entertainment, sport and finance.”

His appointment comes just two months after Yahoo7 appointed Simon Black head of news and also faced a major round of redundancies, sacking 10 per cent of its workforce.

Nic Christensen 


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