Tax Office launches ‘is this fair?’ social campaign in bid to unmask tax dodging firms
The Australia Tax Office (ATO) is encouraging people to spill the beans on businesses they suspect of tax dodging in the lead up to the end of the financial year with a social media campaign asking “Be honest, is this fair”?
https://www.youtube.com/watch?v=rg1Pi6OC4oo
The ATO has launched a 30-second advert which depicts a wrecking ball destroying a cafe with the waiter angrily gesturing to the cafe opposite shouting: “She’s ripping us off again”.
The ad, created by Crouch Creative, shifts to the business across the road – named Cooking-the-books cafe – where a shifty woman has the option of pressing ‘fair transaction’ or ‘dodge tax’.
She chooses the later.
An ATO spokeswoman said the work is designed to “protect honest business”, with the campaign targeting catering, including cafes and restaurants, hair and beauty and building and construction.
“This campaign involves visiting businesses to provide education and assistance and conducting audits and reviews when we discover activities like tax evasion and hiding income,” she said.
It’s not fair that whoever made this didn’t put their name to it.
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Nice work on the explosion!
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Meanwhile, over at the Murdoch enterprises…..
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Cringe-worthy. Oh well, you get what you pay for.
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The first part (waiter being ripped off) is not obvious. It’s going to go over people’s heads. Better to show to waiter collecting their money followed by the wrecking ball.
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I have not submitted a comment on Mumbrella in my 6 or so years of being a reader, but this is just absolutely dreadful!
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is it fair that the State steals nearly 50% of every dollar that many of us earn, and redistribute it to the likes of Billie Jo on Struggle Street? NO
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This campaign is not fair to my sensitive eyes and ears.
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This is one of the worst ads I have ever seen!!!
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You’re a lucky bastard sammy if 50% of every dollar you earn goes in tax.
At the $300k p.a. mark people only pay 38.98% of their income in tax. Even if you add in GST (effectively around 8% as not all goods and services are taxed) you still don’t get to 50%.
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