Yahoo!7 to show ABC content

Yahoo!7 has followed the path of Fairfax Digital and signed a deal to show ABC entertainment shows on the site’s Plus 7 catch-up TV service.

Among those included in the deal are The Gruen Transfer and Lawrence Leung’s Choose Your own Adventure.  

The announcement:

SYDNEY, Australia, November 2, 2010 – Yahoo!7 has signed a deal to make popular ABC shows available through its catch-up TV service, PLUS7.

The new agreement will give Yahoo!7’s audience access to shows such as The Gruen Transfer (series 1 and 2), Lawrence Leung’s Choose Your Own Adventure, and The Cook and the Chef. In total, approximately 80 hours of ABC content will become available on Yahoo!7 over the next 12 months.

Kath Hamilton, Director of Audience, Yahoo!7 said, “Since we launched our catch-up TV service at the start of 2010 there have been over 12.7 million full episode streams of our shows. We are proud to be the number one TV website in Australia[1]and continue to look for ways to improve and expand the service which is why we are delighted to confirm this new deal with ABC. We have now launched 100 shows so far this year on PLUS7.”

Director of ABC Commercial, Lynley Marshall, said “This deal represents another important step in fulfilling ABC Commercial’s digital strategy to extend our brand to new platforms and reach as many Australians as possible.”

PLUS7 is free to access via www.yahoo7.com.au/plus7 and is available across Australia. It offers video streaming of full length episodes of shows from Seven, 7mate and over the coming months, ABC. PLUS7 also offers a ‘MyShows’ section where users can store their favourite shows and receive email reminders when new episodes are available for viewing, and an option to share videos with friends via email and Facebook.

Source: Yahoo!7 press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.