Yalumba celebrates its heritage in new campaign from KWP

Yalumba Wines print adAustralia’s oldest family owned winery Yalumba is celebrating its 165 year history and heritage in a campaign that aims to capture the essence of the brand.

Created by Adelaide-based creative agency KWP Advertising, the campaign is running in consumer and trade publications with full page ads which are complemented by online video content.

Yalumba national marketing director Matt Taylor said in a statement: “‘For the love of wine’ is more than just a pithy slogan, it’s an articulation of our sole reason for being. When you measure everything we do against that statement, it rings true.”

The online videos matches each of the print ads, with the videos a longer form version of the same message.

Yalumba Wines print ad

Yalumba Wines print ad

Yalumba Wines print ad

Yalumba Wines print ad


  • Creative Director: James Rickard
  • Creative Team: Corey Swaffer, Michael Gagliardi
  • Media Team: Lucy McFarlane
  • Account Team: Tristan Glover, John Baker
  • Agency Producer: Micky Grant
  • Finished Artist: Jodie Kunze
  • Director/Photographer/DOP: Andreas Smetana
  • Production Producer: Natalie Loveridge
  • Client Team: Matt Taylor, Jacinta Morris, Claire Doughty, Anna Gillman

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