Y&R NZ’s winning run continues with McWhopper taking Grand Prix at Cannes

June 23, 2016 10:36

The McWhopper campaign, where Burger King asked McDonald’s to merge their burgers in the name of charity and global peace, has won the Media Grand Prix at Cannes, adding to its earlier Grand Prix in print and publishing.

mcwhopper newspaper Having already cleaned up at award shows around the world, the campaign was the first choice for judges in the Media section.

Other winners in media included Whybin/TBWA in Sydney with gold for its ‘GAYNZ’ campaign for ANZ Bank and GPY&R Brisbane which also won gold for the Australian Road Safety Foundation for its ‘Life Saving Stickers’ work.

GAYNZ

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics