Y&R NZ’s winning run continues with McWhopper taking Grand Prix at Cannes
The McWhopper campaign, where Burger King asked McDonald’s to merge their burgers in the name of charity and global peace, has won the Media Grand Prix at Cannes, adding to its earlier Grand Prix in print and publishing.
Having already cleaned up at award shows around the world, the campaign was the first choice for judges in the Media section.
Other winners in media included Whybin/TBWA in Sydney with gold for its ‘GAYNZ’ campaign for ANZ Bank and GPY&R Brisbane which also won gold for the Australian Road Safety Foundation for its ‘Life Saving Stickers’ work.
Saatchi & Saatchi Sydney won gold in Innovation for its ‘Landcruiser Emergency Network’ concept.
In the Creative Data category McCann Melbourne won gold for ‘The Emotional Trailer’ for the Melbourne International Film Festival.
The Mobile category saw DDB Sydney win gold and silver for The Sydney Opera House campaign ‘#ComeOnIn’.
Media:
Gold Winners:
Whybin\TBWA Melbourne, ANZ, ‘GAYNZ’
GPY&R Brisbane, Australian Road Safety Foundation, ‘Life Saving Stickers’
Silver Winners:
Whybin\TBWA Sydney, M.J. Bale, ‘Uncrushable’
Grey Melbourne, MS Australia, ‘This Bike Has MS’
Leo Burnett Sydney, Samsung Australia, ‘Celebrity Tantrum’
Bronze Winners:
DDB Sydney, The Sydney Opera House, ‘#ComeOnIn’ (x2)
Whybin\TBWA Melbourne, ANZ, Smart Girls – ‘Equal Future’
GPY&R Brisbane, Australian Road Safety Foundation, ‘Life Saving Stickers’
GPY&R Melbourne, Minus18, ‘You’re Accepted’
Innovation:
Gold Winner:
Saatchi & Saatchi Sydney, Toyota, ‘Landcruiser Emergency Network’
Mobile:
Gold Winner:
DDB Sydney, The Sydney Opera House, ‘#ComeOnIn’
Silver Winners:
DDB Sydney, The Sydney Opera House, ‘#ComeOnIn’ (x3)
Whybin\TBWA Sydney, M.J. Bale, ‘Uncrushable’
Bronze Winners:
Leo Burnett Sydney, Samsung Australia, ‘Celebrity Tantrum’
Clemenger BBDO Melbourne, Origin Energy, ‘Rate My Roof’
Cyber:
Silver Winner:
GPY&R Melbourne, Minus 18, ‘Your’e Accepted’
Creative Data:
Gold Winner:
McCann Melbourne, MIFF, ‘The Emotional Trailer’
Silver Winners:
McCann Melbourne, MIFF, ‘The Emotional Trailer’
Leo Burnett Sydney, Samsung Australia, ‘brainBAND’
Bronze Winner:
McCann Melbourne, MIFF, ‘The Emotional Trailer’
