Yellow Brick Road takes a stick to bank rates in new ad
Weeks after its ads featuring people being slapped were banned by the advertising watchdog, financial brand Yellow Brick Road has turned to images of people pummelling a model bank with a club for its new campaign,
The promotion for Yellow Brick Road’s “Rate Smasher” product was created by DCB Advertising & Communications.
It features a model bank in the style of a pinata dangling in a city square. Various people then take it in turns to smash the bank.
Yellow Brick Road’s previous “super slap” ads were banned by the Ad Standards Board in June.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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