Yellow Pages goes the testimonial route

Yellow Pages has launched Testimonial – a new campaign created by Clemenger Proximity Melbourne featuring real business owners who have benefited from advertising in the directory.  

The TVC builds on the brand’s strategy of justifying to its advertisers that their investment in being in the directory is money well spent.

The ad features 23 real business owners from all over Australia, who advertise with Yellow Pages. No paid talent was used . They describe in their own words how they have benefited from it. They paint numbers on a  large yellow canvass  which relate to the results they have achieved. 

The TVC launched yesterday and will also be supported by press advertising.  As the deadline for being in the Yellow Pages directory approaches, the campaign will include a cut-down 15-second TVC reminding people to book. This will be supported by press, radio and direct marketing.


  • Agency: Clemenger Proximity Melbourne
  • Creative Team: Matt Stoddart and Stefanie DiGianvincenzo
  • Production Company: Fiction Film Company
  • Director: Jake Robb
  • Media agency: OMD

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