Yellow partners with Sydney’s Just For Laughs comedy event
Yellow – formerly known as Yellow Pages – has partnered with Sydney’s Just For Laughs comedy event.
The announcement:
Digital marketing expert Yellow has today announced a partnership with Just For Laughs Sydney, Australia’s premier curated comedy event, which kicks off its 9th edition today.
Yellow’s Executive General Manager James Ciuffetelli said the unique collaboration is driven by a strategy of entertaining rather than interrupting audiences.
“Yellow’s digital marketing services aim to create cut-through for small and medium businesses across Australia. In communicating with this market, we believe that entertainment trumps interruption. Given Australians’ love of humour, tapping into the world of comedy and its broad audience is critical to our marketing strategy moving forward,” said Mr Ciuffetelli.
The collaboration will see Yellow featured across event branding, marketing and advertising collateral and social media content for Just For Laughs Sydney.
Yellow’s digital marketing expertise will drive awareness, consideration and ticket sales for its partner.
“We’re excited about helping bring audience reach to new heights for Just For Laughs Sydney,” said Mr Ciuffetelli.
Just for Laughs Sydney 2019 is running in the Sydney Opera House and various venues around Sydney from 28 October until 3 November.
Source: Red Havas for Yellow media release
