Yellow Treehouse sweeps effectiveness awards
Auckland-based Colenso BBDO had an excellent night at yesterday’s Asian Marketing Effectiveness Awards winning the Platinum Award for Best-in-Show and six awards in total.
The Platinum Award went to the Yellow Treehouse, along with two Golds and two Bronzes.
The integrated Yellow Treehouse campaign also involved sister agency Aim Proximity. It was based around the building of a treehouse restaurant using only suppliers who could be reached via the Yellow directory on mobile, online or in the print edition.
I hope the entry was better than the three minute clip!
You’ll get a better idea from watching this spot:
https://www.youtube.com/watch?v=iHBc3eQe3bw&eurl=http%3A%2F%2Ftheinspirationroom%2Ecom%2Fdaily%2F2009%2Fyellow%2Dtreehouse%2Drestaurant%2Dawarded%2D360%2Daxis%2F&feature=player_embedded
Thanks, Jo – I’ve updated the embedded video in the piece above to the link you’ve provided – it does tell the story much better!
Cheers,
Tim