‘You Know With GIO’ adds authority with new brand campaign via Ogilvy

Mark Condon, GIO marketing manager, mass brands & sponsorships, said of the latest iteration of the long-standing platform “You Know With GIO”: “We launched the ‘You Know with GIO’ brand platform in 2018 and the latest campaign builds on that now established proposition.

“In this new campaign we turn the spotlight around to our people and creatively demonstrate that GIO employees are truly the experts when it comes to insurance.”

Mim Haysom, CMO/EGM brand and marketing, Suncorp Group, said: “We are thrilled to be launching our new brand campaign for GIO. It is a celebration of our people, and the confidence and certainty that their
expertise and experience bring to our customers.”