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YouGov promotes internally to fill APAC CEO role

Market research and data analytics company YouGov has promoted former managing director, Australia, Laura Robbie to the role of CEO for the Asia Pacific region.

Robbie has been with the company for almost three years, previously having held senior positions at research companies ADIA and Kantar.

Originally from Scotland, she first moved to Australia in 2008 after starting her career at international market research companies in Europe and the US. Since moving to Sydney, she has worked extensively across India and the Asia Pacific, including China and Japan.

“One of the key areas I will focus on in this role is to build on the strong foundations we have in place to grow a regional team that transcends our geographical borders. We have so much talent in the region and the ability to service clients globally and regionally, whilst maintaining the best what makes each market unique,” said Robbie.

“I think empowering our people to showcase their skills will drive momentum to power our ambitious growth plans and to increase our brand awareness of YouGov in Asia Pac.”

Despite having built a career in data, Robbie is a linguist and a storyteller but not a researcher.

“I have a very clever team who know research inside out, so there are certain things I leave to the true experts,” she noted, “and like me, they are intrinsically motivated, which is something I really rely on.

“Working in data analytics and research is all about people. I am intensely interested in people, in understanding people and in bringing the human aspect to business.”

Robbie also acknowledged the leadership and support of outgoing APAC CEO Julien Chevignon: “Julien and his regional team built the APAC region for YouGov and off the back of this success, will be taking up the role of YouGov CEO for Western Europe.”

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