F.Y.I.

Australian Young Lions finalists announced

A group of 69 individuals have become finalists in the 2011 Australian Young Lions.  

The announcement:

May 6, 2011 –

The first round of judging of the News Limited 2011 Young Lions Competition is now complete with 69 talented individuals set to battle it out in a 24-hour challenge for their chance to compete in Cannes.

A judging panel of 42 senior agency professionals Australia wide chose the finalists from a record number of 266 entries. The competition now moves into phase two, in which finalists have to respond to a 24-hour challenge for their chance to win a spot on the Australian Young Lions team in media, print or cyber and represent Australia in the worldwide Young Lions Competition in Cannes.

News Limited Director of Sales Tony Kendall said: “This has been a watershed year for the Young Lions competition. Not only has the number of entries increased, but the quality has increased substantially with the judges commenting on the quality of strategic and creative thinking.”

In the Media category, a total of 16 individuals from five states have been selected as state finalists to answer the 24-hour brief on 18-19 May. Leading the charge is MediaCom with four finalists, two in Sydney and two in Melbourne. Mindshare and UM each have two representatives selected to compete in the second round.

One of the judges, Katie Rigg-Smith, Chief Strategy Officer of Mindshare Australia, said: “After seeing the talent yesterday, it’s nice to know that our industry is clearly in safe hands! It always floors me that the entrants can get up in front of a panel of senior industry judges and present strategies with such confidence and have no qualms answering any questions thrown their way.”

In the Print category, judges selected a shortlist of 19 creative teams to progress to the second round and receive the 24-hour brief. M&C Saatchi Sydney was the agency with the highest number of individual finalists, with six young creatives making the cut.

The judges in the Cyber category selected a shortlist of 8 teams with Profero at the top of this table with two teams.

The full list of the successful first round entrants is listed below and can be viewed on the OzCannes website at www.ozcannes.com.au

The three winning teams representing Australia at the 2011 worldwide Young Lions Competition in Cannes 19-25 will be announced at an event to be held on 19 May in Melbourne.

Winning teams will receive return flights to Nice, accommodation and a Young Lions registration to the Cannes Festival with access to all the seminars, awards ceremonies, showcases and the Young Lions party. The Young Lions registration also allows them to participate in the Young Lions Zone, which includes ten master classes and interactive kiosks showcasing winning work from the worldwide Young Lions competitions.

2011 Young Lions Finalists – Media, Print & Cyber

NSW Media Finalists

  • Anna Swan, Ikon
  • Dean Challis, MediaCom
  • Paul Den, MediaCom
  • Catherine Rushton, Mindshare
  • Lachlan Williams, Razor
  • Kerry Boys, UM

WA Media Finalists

  • Hayley Parker, Meerkats
  • Lachlan Wells, The Brand Agency
  • Jessica Woodford, 303 Group

VIC Media Finalists

  • Tim Farmer, UM
  • Fiona Meldrum, MediaCom
  • Xikan Han, MediaCom
  • Tonya Golberg, Mindshare

QLD Media Finalists

  • Annabelle Rogers, OMD
  • Sophie Langton, ZenithOptimedia

SA Media Finalist

  • Marius Zanin, Black Sheep Advertising

Print Shortlisted Teams

  • Psembi Kinstan and Millie Burke, CHE
  • Mark Carbone and Eleanor Dunn, BMF
  • Julia Spencer and Delia Mennell, JWT Sydney
  • Daniel Staudinger and Luke Chard, Ogilvy Sydney
  • Simon Fowler and Nicole Hetherington, Ogilvy Sydney
  • James Wills and Gene Eaton, The Brand Agency
  • Sam Abell and Erica Brien, Fnucky
  • Amelia Birrell, Whybin TBWA and Hannah Smit, JWT Melbourne
  • Shaun Conroy and Justine Morgan, The Hoopla Family
  • Hannah Smit and Deborah Frenkel, JWT Melbourne
  • Joshua Braithwaite and Sebastian Vizor, Clemenger BBDO Sydney
  • Peter Renigeris M&C Saatchi and Mietta McFarlane, Ogilvy & Mather
  • Jim Curtis and Ryan Fitzgerald, DDB Sydney
  • Matt Swinburne and Mike Felix, Leo Burnett
  • Scott Turner, URSA Clemenger and Jessica Ruff, Freelance
  • Max McKeon and Jeremy Hogg, Publicis Mojo Sydney
  • Ben Yabsley and Robert Concepcion, M&C Saatchi / Mark
  • Danielle White, M&C Saatchi Sydney and Elizabeth Hamer, Freelance
  • Barney Packham and Dan Bolton, M&C Saatchi Sydney

Cyber Shortlisted Teams

  • Gene Brutty and Tim Seddon, The Brand Agency
  • Salvatore Cavallaro, JWT Sydney and Andrew Stewart, Freelance
  • Jeremy Elliot and Blair Burke, Clemenger BBDO Melbourne
  • Matt Geerson and Jarrad Collings, Profero
  • Giles Watson and Natalie Cheng, Visual Jazz
  • Danielle White, M&C Saatchi and Elizabeth Hamer, Freelance
  • Liam Riddler and Emma Clowes, 303 Group

Source: News Limited press releases

  • Julia Guo and Katinka Looise, Profero
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