F.Y.I.

Youngbloods NSW presents: Innovate, Don’t Wait

March 12, 2014 10:24

Youngbloods NSW presents the first in a series of speaker events for 2014, with leaders from McWilliams Wines Group, MNET, and Diageo revealing insights on the integral role of innovation in building today’s brands.

The announcement:

Youngbloods NSW presents the first in a series of speaker events for 2014, with leaders from McWilliams Wines Group, MNET, and Diageo revealing insights on the integral role of innovation in building today’s brands.

Held at MediaBrands, Surry Hills, on the 25th from all sectors of the marketing communications industry to meet, socialise and explore different approaches to innovative thinking and how this translates into business success – from tried and tested models to the diffusion of innovation and effective examples in the mobile space.

Sharing their individual views on innovation, the speakers will discuss why new and creative thinking is considered essential in their businesses today, in ensuring they stand out in a cluttered market place, while allowing them to adapt in line with the ever-evolving demands of the modern consumer.

Youngbloods NSW Committee member, Lorelei Bookluck, said: “Innovation is a word we often hear linked with success, but not so apparent is how to do it and do it well. This is a great opportunity for our industry’s up and coming stars to hear and discuss real and effective examples of innovative processes and attitudes that are being employed by today’s industry leaders.”

Speakers include:

Christopher Maloney: Digital marketing Director McWilliams Wines Group

Over the past decade Chris Maloney has developed and implemented innovative marketing strategies for iconic brands through to start-ups. He is regarded as a thought leader in multi- channel and digital marketing strategy, and is a sought after speaker/blogger. Recently, Chris became the first Australian to have been named both B&T Young Achiever of the Year (2011) and ADMA Young Direct Marketer of the Year (2008).

Travis Johnson: CEO of MNET

Travis is CEO of IPG Mediabrand’s mobile arm, Mnet. In previous roles within Mediabrands he was the National Commercial Director overseeing the expansion of products and services through development or acquisition, and Managing Director of UM. Earlier in his career he also worked publisher-side at Austereo and started his career at OMD. Travis is the Chairman of the Media Federation of Australia’s Digital Council. He’s driven by the opportunity to create new ways to engage consumers through innovation and technology.

Kate Veale: Head of Innovations Diageo

Kate Veale is an experienced and passionate marketeer with a strategic head, a creative heart and a passion for building teams who dare to believe anything is possible and deliver the incredible.

The event is open to all industry professionals.

When: Tuesday, March 25 at 7:00pm

Where: Level 5, 100 Chalmers St Surry Hills (MediaBrands building)

How much: $15