While he’s kind of a big deal in NZ, it’s fair to say that not all Australians have yet familiarised themselves with Ten’s Breakfast host Paul Henry.
But just how big a deal he still is across the Tasman comes with the news that Henry is to follow in the footsteps of Joe Pesci, Betty White and Joan Collins and star in the Snickers “You’re not you when you’re hungry” campaign.
Henry tells Auckland Now: “I am excited to be involved in something which essentially just allows me to be myself. I’m glad to be able to show that meanness can be fun and celebratory, and despite the old adage that it’s difficult to do, meanness really does come easy. It has never bothered me that people think I’m mean, I’ve always been able to laugh at it. In many ways this campaign is a very good representation of how I see myself.”
The ad goes to air in NZ at the end of the month.