Yvette Mayer returns to Australia to lead OMD’s Sydney operation

Yvette Mayer is to return to Sydney as managing director of media agency OMD after a four year stint in the US.

Mayer: New MD of OMD Sydney

Mayer: New MD of OMD Sydney

Most recently Mayer was group director at Starcom in New York working with clients including ESPN and Mars Wrigley. Her switch to OMD marks the end of a 17-year run with Starcom which included the last eight years focused on digital.

As well as leading OMD’s Sydney office, Mayer has also been appointed to the OMD national executive team.

OMD CEO Aimee Buchanan said in a press release: “We are delighted to have Yvette join the OMD family. She is a proven leader with a reputation for strong client relationships, building great teams and fostering a strong workplace culture. Her pedigree will see digital capability move to the core of the agency offering and enable OMD continue to push the boundaries in product development.”

The appointment comes after OMD’s chief digital officer Stuart Bailey switched to sister agency PHD.

Mayer – whose start date is yet to be confirmed – said: “I’m enormously looking forward to joining OMD and excited for
the agency’s future. The appeal of a business focussed on results with integrity was irresistible. It will be great to be home reconnected with an industry of so many incredible friends and peers. I plan to unleash my passions for winning culture, digital at the core, and authentic relationships to the role.”



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