Zeller highlights resilience of Aussie businesses via Wildebeest and Match & Wood
Australian fintech Zeller has launched its latest integrated campaign in partnership with Melbourne-based production company Wildebeest and media agency Match & Wood.
The campaign will be rolled out across free-to-air television, radio, programmatic, digital and owned channels.
The campaign highlights the resilience of Australia’s merchant community after almost two years of pandemic-imposed trading restrictions and celebrates their success as both new businesses open their doors for the first time and established businesses get back on their feet.
The TVC aims to highlight the diversity of customers for Zeller’s payments systems, showcasing the Zeller Terminal product in action across three different businesses: a bike shop, a hairdresser and a bar. The high pitched ding of touch free payments plays over upbeat music as visuals happy customers and merchants engage in hassle free payments. The spot ends on a call to action to ‘switch to Zeller today’.
The campaign is based on research conducted by Zeller that revealed 67% of businesses would prefer a non-big 4 bank and 57% would opt for a digital-first business bank.
“More than 7 in 10 business owners tell us they regularly consider switching EFTPOS providers due to clunky, outdated payment solutions issued by the banks,” commented Joshua McNicol, Zeller director of growth.
“Our new campaign celebrates how tens of thousands of Australian business owners are making smarter decisions about which solutions they use to manage their finances and get paid fast – by making the switch to Zeller.”
Annelise Hickey, campaign director from Wildebeest, added: “It was so wonderful to work with Zeller on their new campaign! They gave us room to try different creative ideas and were all about strong visual storytelling, which is always such a dream scenario for directors. It’s exciting to see the final piece come to life after such a great collaborative process.”
Credits
Zeller
Creative Director – Joe Bland
Director of Growth – Joshua McNicol
Production Company — Wildebeest
Director – Annelise Hickey
Executive Producer – Josie Bayes
Producer – Gemma Murphy
Director of Photography – Michael Lincoln
Media Agency — Match & Wood
Communications Advisor – Ryan Hancock
Head of Integrated Planning – Michael Wretham
Photography
Albert Comper
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