Virtus Health launches new brand platform via The Open Arms

Kalila Welch

April 19, 2022 10:32

Reproductive services company Virtus Health has launched a new brand platform celebrating the diversity of contemporary notions of family, via impact driven creative agency The Open Arms.

The Your Fertility Family platform will be utilised across Virtus Health’s core national fertility brands IVF Australia, Melbourne IVF, Tas IVF and Queensland Fertility Group, acknowledging the importance of collaborative care for hopeful parents on their fertility journey and encapsulates the real impact fertility treatment has for families who need it

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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