Zenith reinvents its strategic offering
Media agency Zenith has restructured its strategic offering with the establishment of four new disciplines.
The goal of each discipline – insights, strategy, innovation and communications planning – “is to deliver best-in-class marketing and communications solutions for clients”.
The restructure follows on from Publicis Media appointing Matt James as CEO following on from a global realignment of its brands which saw ZenithOptimeida rebranded Zenith.
Claire Taverener, who joined the agency from Lion Nathan in April, will lead the insights division as human sciences Director, working with Lavanya Ashok, previously with Jigsaw, as research manager.
The Insights division’s focus is to unearth deep consumer understanding to expedite informed decisions from marketing strategy to investment.
The strategy team will be led by Sydney strategy director Mark Krebs, who joined the team from Nine Entertainment Co in February. Strategist Daisy Gun joins the team from Zenith’s Newscast services where she was the partnerships manager.
The strategy team is dedicated to fusing the science of data with the art of human insights and cultural trends to develop genuine and relevant consumer connections.
Heading up the innovation officer is chief innovation officer Kate Evans who joined the company in May from Nine Entertainment Co where she was the national client business director.
She is joined by Rosie Plunton, who joined Zenith in July from Bohemia where she was business director.
The communications planning discipline is lead by Jonny Cordony, who joined in June from Boheme where he was group business director, as national communications planning director.
He works alongside Alison Holland who taken the role of communications planning director. Together they are responsible for leading the planning process, embedding tools and internal training to ensure crafted communication excellence to all clients.
Zenith Sydney managing director Karen Halligan said: “The strength of these new hires will help us to drive our purpose of marketing-led growth for our clients, and we have already seen the impact of this team on the work we are producing.”
Zenith Melbourne managing director Nickie Scriven said: “It is exciting times for Zenith and with such strong and dynamic national executive and local leadership teams we are perfectly poised to deliver on our brand promise of dependable ROI to our clients.”
