Two Social and King Content announce creative merger

Isentia’s social creative agency Two Social and King Content will integrate their businesses, with plans to build profits.

King Content

The announcement:

Isentia’s social creative agency Two Social is integrating with content marketing industry leader King Content, enabling the company to build on its outstanding revenue and profit growth in FY2016. The move significantly increases the depth and breadth of King Content’s multidiscipline creative studio offering, alongside its content marketing services, powered by Isentia’s global data capability.

“We are extremely excited by this union,” says Craig Hodges, CEO, King Content. “Our combined strategic capability, data-driven creative approach, unique technology and proven track record in results-driven content marketing offers our clients a robust, tactical and creative partnership.”

Richard Spencer, Head of Agency at Two Social, steps into the role of Chief Marketing Officer for the Isentia Group: “This integration is an important next step in Isentia’s drive to provide comprehensive services supporting our clients’ entire strategy across earned, owned and paid channels. It enables the organisation as a whole to provide world-leading integrated content and intelligence that brings real insight and supports execution of business goals for all of our 5000-plus clients across the Group.”

Stu Hipwell, Creative Director at Two Social, will lead a full-service creative production studio to deliver campaign creative, visual content, video and innovation facilitation. The combined King Content and Two Social teams have won over 20 awards in the past three years for their creative output and strategy services. These include multiple W3 and Davey awards for an integrated social campaign for Mission Australia, and Content Marketing Institute award for ROI/Measurement Program, Lenovo.

King Content’s Christie Poulos is now Global Head of Creative, driving all design and production projects within the agency and building out the capability in global markets including Asia, Europe and North America, as well as the agency’s Sydney headquarters.

“This is an exciting new era for the business and our clients,” says Christie. “We’re all operating in a constantly changing space and it’s important to have the right team structure in place so we can take advantage of all the new opportunities that digital, data, social and technology present. Our content marketing, design and video specialists have joined forces with the Two Social team to provide successful campaigns and always-on social expertise.”


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