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ZenithOptimedia launches effectiveness consultancy Ninah

ZenithOptimedia has rolled out its marketing effectiveness consultancy, Ninah Consulting, in Australia.

The consultancy will be run by former Synovate Aztec Director Bryan Hall.

According to a company state, Ninah “quantifies and helps increase the impact of marketing on business performance by combining the commercial focus of a management consultancy with the analytical rigour of a modelling house, in order to address a wide range of business issues.”

Commenting on his new role at Ninah, Hall said: “I am delighted to be joining Ninah, which has a strong global heritage in delivering marketing and communication efficiency improvements for leading companies including Nestle, Diageo, Kraft, General Motors and Bank of America. I am very much looking to working with ZenithOptimedia to deliver these benefits to its clients in Australia.”

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