ZenithOptimedia picks up media strategy and planning for Lactalis Parmalat
Media agency ZenithOptimedia has won the media strategy and planning duties for Lactalis Parmalat. The Monkeys previously held strategy and planning for the account worth around $20m.
The announcement:
ZenithOptimedia Lactalis Parmalat have moved their media strategy and planning duties to ZenithOptimedia with immediate effect.
The win comes off the back of themedia buying assignment that was won through a pitch in 2012.
Lactalis Parmalat market brands including Pauls, Vaalia, Ice Break, Oak, Breaka.
Ian Perrin, CEO at ZenithOptimedia said, “We are thrilled that Lactalis Parmalathas decided to extend their remit with ZenithOptimedia. This adds to the newbusiness growth we have seen in 2013 through recent wins for Tourism NT and Compare The Market. But more importantly, clients are genuinely starting to see the value of open communications and how it can liberate their communications process.”
Source: ZenithOptimedia media release
