F.Y.I.

ZenithOptimedia picks up media strategy and planning for Lactalis Parmalat

June 14, 2013 12:14

Media agency ZenithOptimedia has won the media strategy and planning duties for Lactalis Parmalat. The Monkeys previously held strategy and planning for the account worth around $20m.

The announcement:

ZenithOptimedia Lactalis Parmalat have moved their media strategy and planning duties to ZenithOptimedia with immediate effect.

The win comes off the back of themedia buying assignment that was won through a pitch in 2012.

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ZenithOptimedia