Zing wins Nescafe, McAfee and Racinne Australia

Consumer PR agency Zing won three new clients successfully picking up Nescafe, McAfee and cosmetics brand Racinne Australia.

While Zing was already working on McAfee’s cyber safety partnership the firm will now manage the public relations for the entire McAfee consumer business. It has also been appointed to lead the Nestle’s Nescafe account and will lead the Australia arm of consumer campaign around its global 75th anniversary.

Anna MacIntosh, Zing’s strategy director, said: “Our raft of new business wins will see us execute a number of innovative campaigns that will deliver brand experiences across our specialisation of traditional media, social and experiential.”

Racinne is currently preparing up for its Australian launch. Zing won the account in a competitive pitch. Racinne Australia Managing Director, Winnie Wong said Zing won the account because of its reputation as a consumer focused agency.

“With a strong reputation in the market as one of Australia’s leading consumer PR agencies, fresh insight into the media landscape and a passion for the beauty category, we knew Zing was a natural fit for our brand,” said Wong.


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