BBC Worldwide and Foxtel announce deal to launch new British channel

The BBC Worldwide and Foxtel have announced a deal to launch a new British channel as part of a multi-platform deal announced today.

The announcement:

In a significant new multi-platform deal, BBC Worldwide is to launch a premium BBC channel on Foxtel, offering premiere British drama and comedy, ad-break free and as close to UK transmission as possible.

This is an important step in the BBC’s global strategy to build its brand in markets outside the UK.  The Foxtel platform offers an ideal opportunity for the BBC to create a direct relationship with Australian audiences.

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