Coles shuffles executives bringing in new CMO with no direct experience in marketing

December 16, 2015 10:52

George Dymond

Simon McDowell

Coles has quietly shuffled its top marketers around, shifting former chief marketing officer Simon McDowell to a new role and replacing him with an executive with no direct marketing experience.

Former merchandise director George Dymond has been heavily involved in areas such as merchandising and supply chain management, but had not held a marketing role before being named as marketing director.

The moves were made quietly by the retailer in August as part of a plan to keep the the executives fresh and have not been promoted outside the business.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Coles Simon McDowell

4 COMMENTS

For the record 16 Dec 15

I think Coles Express is bigger than Myer and DJs combined.
So, in my book that’s a big promotion. Congratulations SIMON.

User ID not verified.

Snooze 16 Dec 15

Mumbrella with Ten late news…

User ID not verified.

Liza 16 Dec 15

Just as an aside: are there any non-British accents in Coles Marketing these days?

User ID not verified.

Wendy Hawryluk 17 Dec 18

/Users/Wendy/Desktop/IMG_0199.JPG
I am absolutely appalled, with this ‘trashy, wasteful,Christmas promotion’ ?? Not to mention the fact, that it also adds just more ‘rubbish’, to our over polluted environment!!!
SHAME ON YOU COLES!!!

User ID not verified.