Coles shuffles executives bringing in new CMO with no direct experience in marketing
George Dymond
Simon McDowell
Coles has quietly shuffled its top marketers around, shifting former chief marketing officer Simon McDowell to a new role and replacing him with an executive with no direct marketing experience.
Former merchandise director George Dymond has been heavily involved in areas such as merchandising and supply chain management, but had not held a marketing role before being named as marketing director.
The moves were made quietly by the retailer in August as part of a plan to keep the the executives fresh and have not been promoted outside the business.
In an internal message to staff, Coles managing director John Durkan said McDowell had left his “Fingerprints” all over the Coles brand.
“Our brand is now increasingly synonymous with providing Australian families trusted value and I thank Simon for his creativity, vision and boldness,” said Durkan in the memo.
“The image of Coles you see across all our channels, Coles Brand and throughout our stores has Simon’s fingerprints all over it and I am certain you will agree our brand today is something to which we can all be proud.”
McDowell, who took on the CMO job at Coles in 2009, has taken over the position of convenience and fuel director, over-seeing the $7bn arm of the business.
Dymond moved in from the merchandising division of the business and has previously been a group general manager for supply chain.
Durkan said Dymond would bring a fresh perspective to Coles’ marketing.
“With George’s deep experience in retail, I am excited about the perspective he will bring to our brand and our customers going forward. George has been with Coles since the beginning of the turnaround and has held a number of senior roles, including group general manager merchandise and group general manager supply chain. Prior to Coles, George was the trading director at carphone warehouse.”
Simon Canning
I think Coles Express is bigger than Myer and DJs combined.
So, in my book that’s a big promotion. Congratulations SIMON.
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Mumbrella with Ten late news…
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Just as an aside: are there any non-British accents in Coles Marketing these days?
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/Users/Wendy/Desktop/IMG_0199.JPG
I am absolutely appalled, with this ‘trashy, wasteful,Christmas promotion’ ?? Not to mention the fact, that it also adds just more ‘rubbish’, to our over polluted environment!!!
SHAME ON YOU COLES!!!
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