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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Ex-CommBank marketing chief Buckman: I was impressed when NAB dumped us
Former CommBank chief marketing officer Mark Buckman has praised ex-rival NAB’s The Break Up campaign.
Buckman – who now leads marketing at Telstra – made the comments at a panel debate at JC Decaux’s Connectivity Lab afternoon at Sydney Opera House yesterday.
The panel was asked for an example where rivals had done a great campaign.
Buckman, who moved to Telstra in March 2011, pointed to The Break Up which kicked off in February that year. The campaign from Clemenger BBDO Melbourne saw NAB launch an all-out assault in its rivals as it attempted to get the message across that it was not like the rest of the big four.
Buckman said: “There was talk in the market about the big four. All of a sudden, NAB came out with breaking up with the big four. It was bang on the strategy. It was very effective.”
Unilever marketer CMO Peter Boone, whose brands include Lynx, nominated the US Old Spice ads. He said: “It got a lot of attention.”
Nike’s marketing director Juliana Nguyen nominated the Adidas Impossible Is Nothing campaign which featured athletes talking about the challenges they had overcome. She said: ‘It was a good position for them.”
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Comments
20 Jul 12
3:38 pm
yep, bang on the strategy…nobody believes NAB is a big bank like the others…a couple of experiential stunts, a tweet and some long copy print ads can do that. Amazing.
Consumers are so so dum.
22 Jul 12
8:26 am
Adland was impressed, and it was impressive, but most people I know have not heard of the campaign and still consider NAB a big bad bank
22 Jul 12
1:16 pm
archie #1 you make a good point.
While the NAB campaign was a ‘good one’ from an industry point of view, well timed, clever etc did it really meet its objective which was to paint NAB as one of the good guys – not part of the group of four? I don’t think so.
Anyone who knows the banking industry knows NAB trail in retail banking. Their strength is business and institutional banking.
Sometimes I wonder who the advertising is for – the consumers or for the industry to show itself how clever it is.
24 Jul 12
12:26 pm
if NAB is trailing in retail banking, wouldn’t The Break Up campaign then be an ideal campaign to win over retail banking customers?
24 Jul 12
12:46 pm
“Nike’s marketing director Juliana Nguyen nominated the Adidas Impossible Is Nothing campaign which featured athletes talking about the challenges they had overcome. She said: ‘It was a good position for them.”
Isn’t “people overcoming hurdles” Nike’s strategy? Only in a more clever way than Adidas’? E.g. Tiger Woods, women, Brazilian football players and Dominican Republican basketball players.
24 Jul 12
1:10 pm
@ GreatStrategy
if NAB is trailing in retail banking, wouldn’t it be better for them to design leading products and stepping up their service levels to customers. If they were truly “great”, word would soon get around.
I would use Vodafone if I could get a reception with them. I will never use them unless I hear that they are offering a superior service to either Telstra or Optus, no matter how many Ashes series they sponsor. Likewise I am sure people would bank with NAB if they got through to a smart Australian when they called their customer service centre, who could empathise, listen and solve. Why do NAB need a clever campaign to win over customers in 2012? Surely it is all about the offering and the service, get that right and people will talk other people into going with them?
24 Jul 12
1:16 pm
thank you @ I wonder
seems clear to me that the NAB campaign was made to win an award, not customers
i mean, how many would have serendipitously encountered the idea executed across all its formats? perhaps 20 or 30?
and then as soon as they read, heard or watched that NAB had held back interest rate cuts from mortgage customers, any notion that NAB was different disappeared in an instant
24 Jul 12
1:31 pm
Actually. How about one of the banks creates their last ever advertising campaign! Along the lines of:
We have decided that products, service and community is most important to banking customers, so we are going to cut all of our traditional marketing dollars and invest them into these three area’s. If you like our new offering we know that you will tell your friends and family. If you don’t like it, then we must get better.
(Probably would have to employ a social team to get announcements out etc, so it is not a full marketing cull.)
In a digital age do large companies like NAB need fluffy ad’s to make sales when ‘the people’ will tell them whats what regardless on social networks?