Jeremy Birt returns to Australia to run Sensis operations
Former TrueLocal commercial and digital director Jeremy Birt is to return to Australia from the United Arab Emirates to run operations for Telstra’s directory company Sensis.
Sensis said it was buying TrueLocal from News Limited earlier this month.
Birt spent the last year and eight months as head of Digital Media at the UAE-based Gulf News.
Prior to his three years at TrueLocal, he held management roles for Federal Publishing and Fairfax Media along with Pearson in the UK.
Birt will be executive GM of operations for Sensis, which is run by former colleague John Allan.
Birt will lead Sensis’ print and digital operations, including: production, fulfilment, distribution, Directory Assistance call centres, customer care and customer experience.
Allan said: “Jeremy is a vastly experienced digital media executive with a proven track record in driving operational transformation within digital media companies, here in Australia and overseas.”
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I wonder what the plan is at Sensis?
The thing I couldn’t understand with Truelocal was that they introduced reviews, however if you advertised you could remove negative reviews, which would instantly send “black hat” messages to search engines and of course users. (Why would anyone want to read a biased review?)
It will be interesting what comes out of the Sensis stable over the next few years. Perhaps they might start innovating v reacting?
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Is that the same Jeremy Birt of Recruitment Yearbook & CD-ROM directory fame circa. 1996, Sutton, Level 12 Surrey?
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Congrats Jeremy! Look forward to catching up when your back in Oz.
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Well if Jeremy keeps the same Yellow Page model no amount of digital sales will stop the massive fallout from Yellow Pages print revenues.
For his sake I hope his bonus is not based on increasing overall Yellow Pages revenues (print and online), if so he may be looking for another job real soon!
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Congratulations Jeremy. Who ever would have thunk it. (Edited under Mumbrella’s comment moderation poicy) Love AA
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