Melbourne indie Kruse Media hires Dean Shell from UM Canberra

Melbourne-based independent media shop Kruse Media has hired David Shell from UM Canberra as commercial director.

Shell returns to his home town after a nine month stint as group director at UM Canberra. Prior to that he was investment director at UM in Sydney, running the lucrative Australian government business.

David Kruse, owner of Kruse Media, said: “Dean is a fantastic fit; the team is excited to have secured his talents. Dean’s professionalism and attitude will be a huge asset for our clients, team and growth strategies.”

Shell said: “I’m really excited to be returning to my hometown of Melbourne, and the opportunity to join David and his emerging agency was too good to pass up. There are some real growth opportunities particularly in the Melbourne market and I’m looking forward to helping Kruse Media consolidate and grow their business.”

Shell’s career involves spells at PHD, Initiative, ZenithOptimedia and Starcom.


  1. michael
    21 Sep 12
    10:59 am

  2. Very well done to one of the true gentleman in media. Even though he’s an Essendon supporter! Heartfelt congratulations Shelly!

  3. Bryce
    21 Sep 12
    12:34 pm

  4. Congrats Dean. All the best in Melbourne!

  5. Ken B
    21 Sep 12
    2:33 pm

  6. Dean, well done…a good bloke, one of the gentlemen of the industry

    don’t worry about the Bombers they’ll be fine next year

  7. Justine O
    21 Sep 12
    3:36 pm

  8. Congratulations Dean!

  9. Matt C
    21 Sep 12
    4:36 pm

  10. Nicely done lads

  11. y0z2a
    21 Sep 12
    5:39 pm

  12. Congratulations Dean. Good luck.

  13. James F
    21 Sep 12
    11:21 pm

  14. All the very best Dean.

  15. Duncan A
    24 Sep 12
    11:41 am

  16. Congratulations and good luck, Deano.