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Opinion | Features
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
TV audience measurement – why big isn’t always beautiful
In this guest post, Chris Walton argues that the media industry needs to take a new approach to TV tradingThere has been a significant amount of coverage recently about how successful The Voice has been. Indeed, audience figures of 2.6m+ people are very impressive these days. Based on reports, this is apparently double the size of audience that Nine was hoping for in the lead up to the programme launching.
Mortein targets 250,000 votes to save Louie the Fly
Louie the Fly is touring the country to drum up support to save himself.
Mortein announced that it would kill off the 50-year old star of its ads in September, then later said that it would rethink its decision because of the public outcry against his death.
The brand mascot is to go on a three-month tour to meet a target of 250,000 fans who want him to be saved.
People can vote to either kill or save him by visiting his Facebook page or by casting a vote in person in ballot machines in shopping centres, town squares, beaches in New South Wales, Victoria and Queensland.
According to a press release from Mortein’s manufacturer Reckitt Benckiser, Louie the Fly’s Facebook page has 117,000 ‘likes’ – more than the Manly Sea Eagles.
In the press release, the mascot is quoted as saying:
I may live on a rubbish tip but I am not ready for the scrap heap. I am prepared to press the flesh, kiss babies and all of that, whatever it takes. My target is a tough one so I might even wash. I have been around for over 50 years; I am confident that my fans will back me all the way.
Mortein confirmed that the company would “stand by its decision” to kill off Louie if the campaign didn’t muster 250,000 votes.
November 21st, 2011 at 9:22 am
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Comments
21 Nov 11
2:03 pm
Lame!
21 Nov 11
2:18 pm
This is what happens when you try to sell the campaign and not the product
21 Nov 11
2:26 pm
Then let Louie go already.
21 Nov 11
4:48 pm
Swat the little F***er
21 Nov 11
5:27 pm
Please everyone, vote to kill off this crap.
21 Nov 11
10:33 pm
I grew up with louie the fly he is a icon of mortein fly spray ive watch on tv for many years i say keep louie the fly in and to hell with the big companies who are trying to kick louie out.
many thanks
21 Nov 11
11:00 pm
And the annual iSnack 2.0 award for lamest campaign for a consumer brand goes to…
22 Nov 11
8:11 am
It’s sad to see an agency with a great and historic campaign and sales driver like Louie make such a hash of it.
The creative direction for this ‘campaign’ is a disgrace – it has none of the edge and mischief of the early campaigns.
But it has all the hallmarks of a committee all over it.
This attempt to revitalise the brand should have been done and dusted in 6-8 weeks, but the agency is making a complete pig’s breakfast of it.
The irony of all this is that people like the Louise character – but they hate the agency’s mismanagement of it.
22 Nov 11
9:58 am
This Louie the Fly campaign is so grating and try-hard that it makes me love spiders.
22 Nov 11
8:21 pm
no save him he is great and everyone wants to save him
23 Nov 11
8:09 pm
louie the fly should be saved and made ceo, then sack all those who tryed to axe him.SAVE LOUIE.
23 Nov 11
9:13 pm
Don’t kill Louie he is an lassie ironic. Leave him so our children can enjoy the ad’s they we did while growing up. Let him LIVE
23 Nov 11
9:22 pm
Louie is the only good ad i’ve seen continued on tv so it would be a sham to kill him off. Keep the little bugger I say.
24 Nov 11
1:46 pm
i love the fly
24 Nov 11
9:39 pm
Keep louie he is an aussie icon
25 Nov 11
4:39 am
Save Louie get rid of julia gillard LOUIE for prime minister
26 Nov 11
7:54 pm
keep him he is awsome so much better than gillard
26 Nov 11
8:36 pm
stuff mortien give louie gillards job
26 Nov 11
9:36 pm
louie’s been around in my family for three generations were still using morting and were still reading Bryce Courtney. P.S please dont let louie die. thank you very much
27 Nov 11
7:07 am
dont kill louie theres no need hes been around for sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo lllllllllllllllllllllllllllllllllllllloooooooooooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnngggggggggggggggggggggggg
if u kill him watch out you’llbe dead before LOUIE is dead
you will kill my hero
nice a breaking peoples heart
if u kill him curse u
27 Nov 11
9:56 am
LOUIE will lay maggets in your head while you sleep go LOUIE
27 Nov 11
10:52 am
I think it is disgusting that these multinational faceless companies are killing off another Australian icon.
27 Nov 11
1:53 pm
save save save louie the fly hee’s cute and awesome jeez pplz duhhh
27 Nov 11
3:43 pm
“DON’T KILL” louie the fly he has been awsome from the start.
he has been around since i was little and since my mother was little.
please don’t kill him.
besides the product might not even work. every company says the same thing.
this product will get rid of this, this product will get rid of that.
(a) if louie is gotton rid of and the product won’t work there is another aussie icon
gone.
(b) if louie is killed off mortien will just become just an ordinary product with no meaning, no theme song especially no mascot.
thank u.
27 Nov 11
3:51 pm
don’t kill him off.
put yourself in his position. how would you feel to be around for generations and you get killed off. just because they say “YOUR NO MATCH FOR THIS PRODUCT LOUIE” that is just so cruel.
“HELP SAVE LOUIE THE FLY FROM BEING KILLED OFF”
thank you.
27 Nov 11
4:02 pm
“DONT KILL LOUIE THE FLY”
please don’t kill him off. he has been around for so long.
he has been around since my grand-daughter was little and my daughter was little
and same with me. and we all loved the ads we would all sing louies theme song.
besides the product might not even work. companies say the same thing over and over again. this product will get rid of this, this product will get rid of that.
(a) if louie gets killed off there will be another aussie icon gone.
(b) if louie gets killed off mortien just becomes just another lame product with no
meaning, no theme song and no mascot.
please don’t kill louie.
thank you
and remember.
“louie the fly iam louie the fly straight from rubbish tip to you, spreading disease with the greates of ease straight from rubbish tip to you. iam bad and mean and iam mighty unclean straight from rubbish tip to you.
27 Nov 11
4:06 pm
“DONT KILL LOUIE THE FLY”
please don’t kill him off. he has been around for so long.
he has been around since my grand-daughter was little and my daughter was little
and same with me. and we all loved the ads we would all sing louies theme song.
besides the product might not even work. companies say the same thing over and over again. this product will get rid of this, this product will get rid of that.
(a) if louie gets killed off there will be another aussie icon gone.
(b) if louie gets killed off mortien just becomes just another lame product with no
meaning, no theme song and no mascot.
please don’t kill louie. and remember.
“louie the fly iam louie the fly straight from rubbish tip to you, spreading disease with the greates of ease straight from rubbish tip to you. iam bad and mean and iam mighty unclean straight from rubbish tip to you.
he has been around for generations.
and he is AWSOME.
thank you.
“PLEASE HELP SAVE LOUIE THE FLY FROM BEING KILLED OFF MORTIEN”
“SAVE LOUIE THE FLY”
27 Nov 11
7:37 pm
PLEASE SAVE LOUIE THE FLY I REALLY LOVE HIM HE IS THE BEST FLY IN THE WORLD IF YOU CANT SAVE HIM I WILL BE SCARED IF I WAS YOU I HAVE BEEN IN JUBIEE KIDS JAIL
27 Nov 11
8:03 pm
KEEP LOUIE THE FLY!! PLEASE DON’T LET HIM GO.
27 Nov 11
8:43 pm
dont get rid off him hes the face of mortine
27 Nov 11
8:47 pm
DON’T GET RID OF LOUIE HE ROX IF U DO I WILL NEVA BYE MORTINE AGAIN
:p
27 Nov 11
10:11 pm
This campaign is a microcosm of all that’s wrong with advertising at the moment.
1. The desire for participation outweighs everything else.
Just because the internet enables consumers to speak back doesn’t mean that the solution to every brief is a campaign that facilitates participation.
2. Trying to be entertaining when you could be useful.
Who really cares whether Mortein kills off Louie the fly? I would imagine category customers are more interested in the effectiveness of the products made by Mortein.
Mortein should be asking how they could harness the internet to be more useful for category customers. How could their website become the go-to place for people with insect control questions? Huggies do this very well.
3. Forgetting their most valuable brand assets.
Louie the fly is the most valuable distinctive brand asset these guys have. This character helps people to correctly link their advertising to their brand. They lose Louie and suddenly they’ll spend years wasting budget on un-branded advertising.
I hope they get their 250,0000 votes and keep Louie.
28 Nov 11
2:28 pm
Louie is the king (of the trash heap) he should stay and entertain new generations for at least another 50 yrs, i still remember the original song, its part of a great childhood. So give this generation and more the same good laughs
28 Nov 11
7:11 pm
Hi don’t kill The poor guys he is cool
Wot did the poor guys do to you
Wot if you were small and louie was big
Would you like it
28 Nov 11
7:19 pm
Hi Don’t kill the poor guys his Cool
Wot if you were small would you like it Nooooooo
Ok Don’t kill the poor guysssss
29 Nov 11
8:17 pm
DONT KILL HIM OR I WILL KILL U FIRST
29 Nov 11
9:04 pm
save him plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
29 Nov 11
10:53 pm
save louie
29 Nov 11
10:54 pm
save louie
30 Nov 11
7:48 pm
i think louie should stay but have more friends like a spider and all types of animals well thats my idea thx for listening
2 Dec 11
12:05 am
save him his been the face of mortein for 50 years
help him
2 Dec 11
12:56 pm
save louie the fly
2 Dec 11
12:57 pm
come on guys save him
2 Dec 11
1:03 pm
save louie the fly because he is the one who i love thats the only reason i watch that ade and bye the product so please save him!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
2 Dec 11
6:43 pm
Save Louis the fly
3 Dec 11
11:32 am
Please don’t kill Louie, he is so cute and adorable. Besides what is Mortein without Louie
3 Dec 11
12:49 pm
uf they kill louie ill never buy a mortrn product again mark my words i grew up with him
3 Dec 11
3:58 pm
Let’s all vote to save this long lasting tv icon common guys we all no we want him to stay ur not a true Aussie if u dnt vote for him to stay
3 Dec 11
5:54 pm
Vote for Louie the fly
3 Dec 11
11:31 pm
save louie the fly so many people want him to stay.. he was on adds when nearly my great nan was younger and why take him off now his coote… SAVE LOUIE THE FLY!!!
thanks heaps..
7 Dec 11
11:49 am
please dont kill of louie the fly he has been around since i was a kif and that would be near on 50 years now back in the old black and white t.v. days
7 Dec 11
9:15 pm
please please please dont kill loie he has bean the face of mortiean for so long now he is like a land mark. it would be like taking away a national monumet it just woulden be righ.
7 Dec 11
9:20 pm
save louie
9 Dec 11
9:30 am
Clever ads, please don’t DESTROY Louie the Fly SAVE THE ADS.
9 Dec 11
12:26 pm
Save louie everyone knows the song he represent s mortiean!
10 Dec 11
9:22 am
they louie Please everyone, vote to kill off this crap.
10 Dec 11
9:35 am
AND YES KILL YESS KILL EVERYONE NOT LIKE YOU
10 Dec 11
12:40 pm
If Louie was drowning, I’d give him mouth to mouth. Save the little bugger, he’s an icon.
10 Dec 11
3:26 pm
save louie the fly dont even be dog thats not even right filfy things trying to get rid of him!!
ITS UN AUSTRALIAN!!
10 Dec 11
8:11 pm
Put him on my hook for FLY fishing
10 Dec 11
8:54 pm
Save Louie
11 Dec 11
5:50 pm
Well to tell u the truth this add sucked me in i thought no one would take the time to save him but after the 10000th time of seeing the add i finally thought i betta do it just incase others didnt.. Soo the advertisement was a big sucuss in that way I VOTE SAVE LOUIE!!! but next time an add pull this stunt.. i wont be voting. as u all will for me….hehehehe
11 Dec 11
5:52 pm
Keep loui
He is the biggest face of Mortimer ever ihope u get da votes or I won’t buy mortine ever again
11 Dec 11
8:45 pm
Used and now abused!!!poor Louie
11 Dec 11
10:15 pm
Vote louie 1 gillard 0
11 Dec 11
10:16 pm
vote louie 1 go louie gooooooooooooooooooooooooooooooo
11 Dec 11
10:17 pm
VOTE LOUIE 1 go louie gooooooooooooooooooooooooooooooooo
12 Dec 11
9:42 am
aha let him have a few last words then kill him!
12 Dec 11
12:58 pm
u can’t kill LOUIE THE FLY he is the icon of mortein
I LOVE U LOUIE
12 Dec 11
4:02 pm
keep louie he rocks
13 Dec 11
2:50 pm
Save Louie,sack the advertising company for even thinking of such a nasty campaign,can they think of some way to get rid of the Gillard Gov,Louie is better looking and makes more sense than her.
14 Dec 11
8:18 am
save…louie is part of our culture, we salute him often!
14 Dec 11
10:19 am
Save Louie the fly he is an Aussie icon
14 Dec 11
5:50 pm
Keep Louie, or keep you’re product
14 Dec 11
5:54 pm
Don’t you dare remove Louie OK
15 Dec 11
2:51 pm
By the way in the TV ad the woman says “you’re too old”. Ok it’s a fly, but last time I looked that was ageism.
15 Dec 11
4:40 pm
AW COME ON SAVE LOUIE – WE DON’T NEED ANYMORE MOOD ADS
15 Dec 11
10:51 pm
When i was an apprentice butcher i worked with a butcher named louie and hes 67, he got the nickname louie the fly cos he hovers in on food when its around
16 Dec 11
11:54 am
As if there is ANY possibility that Mortein will kill off louie the fly. I agree with most of the comments about just how contrived and uninteresting the campaign acutally is!
I have absoloutely ZERO belief that Louie will dissappear regardless of whether the are 25 votes or 250,000 votes.
Who’s going to Audit the votes , Deloittes ? Thats what i’d like to know !
17 Dec 11
12:00 am
Louie the fly has been around for 50 years and he should stay. And to the people that think different, imagion what it would be like to loose one of your creations. (if you have any)
17 Dec 11
12:03 am
vote louie the fly. stay forever bigg guy!
17 Dec 11
4:32 pm
louie is mortein let him live. the add works don’t fix it if it works.
17 Dec 11
7:43 pm
I think that Louie should stay on. If he was taken off the add no body would want to watch it so they would be wasting money on adds that no ones going to watch. Every one wants him to stay so STOL with the silly adds.
18 Dec 11
8:27 am
were do you think this is funny. louie the fly let him be & get rid of the people who thought of this ad . it is like HE is old get rid of him because.he is no good to us now he is an australian icon.
18 Dec 11
12:42 pm
what wrong with this company they should have had this more though out before they decided to go with this idea the whole fact of this voting for louie to save or get rid of him is so lame and a big disgrace to the company
18 Dec 11
1:29 pm
Come on give our little friend a break…….he is 54. I will never by Mortein ever again and will switch to hit em high hit em low hit with the old **** *****.
SAVE LOUIE
18 Dec 11
4:19 pm
louie is the best
18 Dec 11
5:54 pm
save Louie… he’s been around so long he grows on ya, keep him he’s cool
18 Dec 11
6:25 pm
bob my turtle says SAVE THE BLOODY FLY
18 Dec 11
6:27 pm
FLY LITTLE TURTLE FLY
18 Dec 11
6:29 pm
TURTLES ARE AWSOME (also save the fly)
18 Dec 11
6:40 pm
Let the little critter live, think of all the good things he has done for you in the past
18 Dec 11
6:42 pm
I hate change, save him
18 Dec 11
7:02 pm
Don’t kill louis he’s always been there
All through our growing years
Getting in our hair
His honesty and gall is beyond reproach
Who will you replace him with
“katrina” the cockroach?
18 Dec 11
7:17 pm
Can’t kill off Louis,folks. My son grew up with the T.V. ads back in the early ‘sixties’ ….probably one of the first things he learnt after nursery rhymes and how to annoy parents.
Speaking as an ex state and marketing manager, somebody should tell those clowns at Mortein that you never kill off the ‘hero’, or look a ‘gift horse in the mouth’. Louis has been a money spinner for fifty years. Would they consider killing off their parents once they turned fifty ???
Don’t answer that !!!!!!
18 Dec 11
7:23 pm
save louie he may be a pest sometimes but he is the face ofmortein.PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEsave him.
18 Dec 11
8:35 pm
save louie
18 Dec 11
9:06 pm
SAVE LOUIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11
18 Dec 11
9:12 pm
The majority wins!!!! sooooo its
SSSSSAAAAAAAAVVVVVVVVVVVVVEEEEEEEEEE
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Most of you agree dont you
18 Dec 11
9:14 pm
I agree with lara
VOTE FOR LOUIE THE FLY
theres only one true button!!!
Save
Save
Save
18 Dec 11
9:14 pm
yeh
18 Dec 11
9:15 pm
yeh tabatha
louie the fly should be saved
18 Dec 11
10:26 pm
save Louie the fly. let him live, let him live, let him live, let him live
18 Dec 11
11:33 pm
keep the god damn fly
18 Dec 11
11:34 pm
keep him
19 Dec 11
9:19 am
I definitely believe we should keep Louie the fly because he is the face of Mortein for 50 years, and besides what are they going to put on the face of Mortein now, a boring old cockroach that is not unique (unlike louie). What about their theme song about Louie the fly, someone’s inventions and songs going to waste!!
19 Dec 11
9:35 am
Do we even need to ask for an IP check on the previous 10 comments?
19 Dec 11
10:17 am
Save him
19 Dec 11
10:19 am
Keep him
19 Dec 11
10:56 am
save louie i think the critter is cute except the real ones are just annoying
19 Dec 11
11:00 am
keep the damn thing what did he ever do to you mortein can’t louie and whoeva the coakroach is share the spotlight? i <3 louie
19 Dec 11
12:32 pm
Louie is the face of mortein 4eva it’s been in my family for 3 generation even my aunty got a nickname louie !!!SAVE LOUIE!!! OR YOUR KILLING A HERO!!!
19 Dec 11
1:04 pm
Hi Gary again
If big compamy can improve there products why can’t they improve louie the fly make him bigger and better.
If we are looking towards the future why can’t Louie be part of that.
Big companies you need pull your head and keep louie fly going for many years to come.
Many Thanks
19 Dec 11
1:42 pm
I have the best idea someone make a website to keep louie and kill of mortein…..
SCREW YOU MORTEIN
SAVE LOUIE
19 Dec 11
2:14 pm
Kill Mortein’s marketing manager and all the idiotic agencies involved in this intolerable absurdity of an astroturfed social campaign
19 Dec 11
2:45 pm
Of coarse we have to keep Louie; it totally suits Mortienes Mascot!!!!!!!!!:) if he goes i will be soooooooooo devo!!!!!
I Love Louie the fly he is sooooo CUTE!!!!!
19 Dec 11
2:49 pm
i think we should keep louie the fly he is awesome he is sooooooooo funny and cute
if he goes i will be sooooooo angry and DEVO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! he is fulli sick
19 Dec 11
3:26 pm
Do RB and Coke have the same social media astroturfing vendor?
19 Dec 11
4:58 pm
save louie the fly cuz he is a fly and what can one fly do its not like its going to kill you
19 Dec 11
5:40 pm
SAVE LOUIE,SAVE LOUIE,SAVE LOUIE!!!!!!!!!!!! I think you get the point
Peace out
19 Dec 11
6:22 pm
wish we could get rid of gillard as easy as louie,id rather keep louie than gillard
19 Dec 11
7:57 pm
Save Louie
19 Dec 11
9:29 pm
You can’t kill louie he’s a legend
19 Dec 11
10:09 pm
save louie he is an excellent client and a inspiration to us all. he also is a life member of morteins franchise. SAVE LOUIE KILL THE REST
19 Dec 11
10:15 pm
S bd louie
19 Dec 11
10:25 pm
How can you vote off the mascot for Mortine if you were to do that less and less would buy it he is the face of mortine MY VOTE:DON’T KILL LOUIE OFF
20 Dec 11
12:09 am
Is Mortein a type of hair product or is that Pantene.?
I do not take any notice of advertising you see?
20 Dec 11
12:09 am
save louie
20 Dec 11
12:51 am
who could be better to take louie’s place
save him
20 Dec 11
1:17 am
keep louie, he’s awsome
20 Dec 11
10:32 am
Save louie, he’s awsome
20 Dec 11
10:37 am
Keep louie he is the best !!
20 Dec 11
11:51 am
We should save louie the fly he has been an icon of motrein for a long time. If you kill louie the fly i will not buy your produces any more!!!! DON’T KILL LOUIE OFF, SAVE LOUIE THE FLY
20 Dec 11
7:49 pm
don’t kill louie save him please
20 Dec 11
8:10 pm
IF YOU KILL LUIE THE FLY I WILL NOT BUY YOUR PRODUCTS AND HE WAS AROUND SINCE I WAS A KID AND I WOULD TELL FRIEND FAMILY AND RELITIVES SO SAVE LUIE PLEASE
20 Dec 11
8:11 pm
:[
20 Dec 11
8:14 pm
SAVE LOUIE THE FLY HE IS THE BEST……
20 Dec 11
8:16 pm
save louie keep him buzzin round town
20 Dec 11
8:24 pm
go louie FIGHT FIGHT FIGHT!!!
20 Dec 11
8:30 pm
PLEASE DONT KILL LOUIE!!!!
20 Dec 11
8:30 pm
Save Louie
He is one of my childhood memories
20 Dec 11
8:34 pm
OMG PLEASE DO NOT KILL OFF LOUIIEEE!!
HE IS AN AUSSIE ICON!
SAVE LOUIE THE FLY!!!!!!!!!!!!! WOOP WOOP!
20 Dec 11
8:55 pm
Keep Louie the fly, who has become an icon,a prototype pest symbol, recognizable even by people with limited English.
20 Dec 11
8:58 pm
Don’t kill LOUIE THE FLY he is our Australian icon. How can you make a cool jingle with a object on the wall. Go Louie the Fly you rock. LOUIE THE FLY you AUSSIE LEGEND.
20 Dec 11
9:07 pm
n o spells no keep louie alive he is a Austrlian icon
20 Dec 11
9:08 pm
save louie
20 Dec 11
9:09 pm
keep the fly he great
20 Dec 11
9:09 pm
save louie great fly
20 Dec 11
9:10 pm
no luie no more mortain probucts
20 Dec 11
9:48 pm
I was the baby in the 1962 commercial.
His my hero.I love Louie
He should by prime minister instead of Julia gillard
20 Dec 11
10:03 pm
what has louie ever done to you!!
SAVE LOUIE!!
FLY FLY FLY !!
20 Dec 11
10:04 pm
save Louie
20 Dec 11
10:10 pm
Louie!!!!!
Dont goooooo!!
20 Dec 11
10:13 pm
SAVE LOUIE!!!! He’s an Aussie icon!!! He’s spread from the rubbish tip to us all, oh no not bye-bye Louie the fly….
Save Louie the Fly!!!
20 Dec 11
10:14 pm
I love louie the fly….. i grew up with him and the “i’m louie the fly, straight from rubbish bin to you…” Love it – save louie please!
20 Dec 11
10:18 pm
YOU HAVE TO SAVE LOUIE I GREW UP WITH LOUIE THE FLY I HAD AN UNCLE NAMED LEW SO I USE TO CALL HIM LOUIE THE FLY. EVERY TIME I SEE THE ADD OF LOUIE IT BRINGS BACK GREAT MEMORIES. MY UNCLE PASSED AWAY THIS YEAR SO WOULD WOULD BE VERY SAD TO KILL OF LOUIE THE FLY. SAVE LOUIE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
20 Dec 11
10:20 pm
YOU HAVE TO SAVE LOUIE THE FLY . SAVE LOUIE KILL OFF GILLARD.
20 Dec 11
10:23 pm
LOUIE THE FLY IS AN ASSIE ICON YOU HAVE TO SAVE HIM GO LOUIE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
20 Dec 11
10:25 pm
SAVE LOUIE THE FLY !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
20 Dec 11
10:26 pm
SAVE LOUIE THE FLY WE LOVE YOU !!!!!!!!!!!!!!!!!!!!!!!!!!
20 Dec 11
10:42 pm
louie the fly is an awesome aussie icon I still remember watching all of his ads my nan and pop were only kids when louie the fly started so if mortein kill off louie the fly then they will have more to worry about other than how well their product is selling or how much they make they will die I will kill every single one of them So
SAVE LOUIE THE FLY OR DIE.
20 Dec 11
11:02 pm
SAVE LOUIE THE FLY!!!
20 Dec 11
11:09 pm
SAVE LOUIE NOW!!!
20 Dec 11
11:21 pm
SAVE LOUIE THE FLY NOW!!!
20 Dec 11
11:22 pm
SAVE LOUIE!!!!!!!
20 Dec 11
11:35 pm
SAVE LOUIE FOR F@@K SAKE LOL
20 Dec 11
11:36 pm
SAVE LOUIE
21 Dec 11
4:04 am
Save Louie he can take the new age Spray
21 Dec 11
8:24 am
Save him !!!!