Mortein targets 250,000 votes to save Louie the Fly
Louie the Fly is touring the country to drum up support to save himself.
Mortein announced that it would kill off the 50-year old star of its ads in September, then later said that it would rethink its decision because of the public outcry against his death.
The brand mascot is to go on a three-month tour to meet a target of 250,000 fans who want him to be saved.
People can vote to either kill or save him by visiting his Facebook page or by casting a vote in person in ballot machines in shopping centres, town squares, beaches in New South Wales, Victoria and Queensland.
According to a press release from Mortein’s manufacturer Reckitt Benckiser, Louie the Fly’s Facebook page has 117,000 ‘likes’ – more than the Manly Sea Eagles.
In the press release, the mascot is quoted as saying:
I may live on a rubbish tip but I am not ready for the scrap heap. I am prepared to press the flesh, kiss babies and all of that, whatever it takes. My target is a tough one so I might even wash. I have been around for over 50 years; I am confident that my fans will back me all the way.
Mortein confirmed that the company would “stand by its decision” to kill off Louie if the campaign didn’t muster 250,000 votes.
Lame!
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This is what happens when you try to sell the campaign and not the product
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Then let Louie go already.
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Swat the little F***er
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Please everyone, vote to kill off this crap.
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I grew up with louie the fly he is a icon of mortein fly spray ive watch on tv for many years i say keep louie the fly in and to hell with the big companies who are trying to kick louie out.
many thanks
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And the annual iSnack 2.0 award for lamest campaign for a consumer brand goes to…
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It’s sad to see an agency with a great and historic campaign and sales driver like Louie make such a hash of it.
The creative direction for this ‘campaign’ is a disgrace – it has none of the edge and mischief of the early campaigns.
But it has all the hallmarks of a committee all over it.
This attempt to revitalise the brand should have been done and dusted in 6-8 weeks, but the agency is making a complete pig’s breakfast of it.
The irony of all this is that people like the Louise character – but they hate the agency’s mismanagement of it.
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This Louie the Fly campaign is so grating and try-hard that it makes me love spiders.
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no save him he is great and everyone wants to save him
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louie the fly should be saved and made ceo, then sack all those who tryed to axe him.SAVE LOUIE.
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Don’t kill Louie he is an lassie ironic. Leave him so our children can enjoy the ad’s they we did while growing up. Let him LIVE
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Louie is the only good ad i’ve seen continued on tv so it would be a sham to kill him off. Keep the little bugger I say.
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i love the fly
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Keep louie he is an aussie icon
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Save Louie get rid of julia gillard LOUIE for prime minister
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keep him he is awsome so much better than gillard
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stuff mortien give louie gillards job
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louie’s been around in my family for three generations were still using morting and were still reading Bryce Courtney. P.S please dont let louie die. thank you very much
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dont kill louie theres no need hes been around for sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo lllllllllllllllllllllllllllllllllllllloooooooooooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnngggggggggggggggggggggggg
if u kill him watch out you’llbe dead before LOUIE is dead
you will kill my hero
nice a breaking peoples heart
if u kill him curse u
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LOUIE will lay maggets in your head while you sleep go LOUIE
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I think it is disgusting that these multinational faceless companies are killing off another Australian icon.
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save save save louie the fly hee’s cute and awesome jeez pplz duhhh
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“DON’T KILL” louie the fly he has been awsome from the start.
he has been around since i was little and since my mother was little.
please don’t kill him.
besides the product might not even work. every company says the same thing.
this product will get rid of this, this product will get rid of that.
(a) if louie is gotton rid of and the product won’t work there is another aussie icon
gone.
(b) if louie is killed off mortien will just become just an ordinary product with no meaning, no theme song especially no mascot.
thank u.
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don’t kill him off.
put yourself in his position. how would you feel to be around for generations and you get killed off. just because they say “YOUR NO MATCH FOR THIS PRODUCT LOUIE” that is just so cruel.
“HELP SAVE LOUIE THE FLY FROM BEING KILLED OFF”
thank you.
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“DONT KILL LOUIE THE FLY”
please don’t kill him off. he has been around for so long.
he has been around since my grand-daughter was little and my daughter was little
and same with me. and we all loved the ads we would all sing louies theme song.
besides the product might not even work. companies say the same thing over and over again. this product will get rid of this, this product will get rid of that.
(a) if louie gets killed off there will be another aussie icon gone.
(b) if louie gets killed off mortien just becomes just another lame product with no
meaning, no theme song and no mascot.
please don’t kill louie.
thank you
and remember.
“louie the fly iam louie the fly straight from rubbish tip to you, spreading disease with the greates of ease straight from rubbish tip to you. iam bad and mean and iam mighty unclean straight from rubbish tip to you.
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“DONT KILL LOUIE THE FLY”
please don’t kill him off. he has been around for so long.
he has been around since my grand-daughter was little and my daughter was little
and same with me. and we all loved the ads we would all sing louies theme song.
besides the product might not even work. companies say the same thing over and over again. this product will get rid of this, this product will get rid of that.
(a) if louie gets killed off there will be another aussie icon gone.
(b) if louie gets killed off mortien just becomes just another lame product with no
meaning, no theme song and no mascot.
please don’t kill louie. and remember.
“louie the fly iam louie the fly straight from rubbish tip to you, spreading disease with the greates of ease straight from rubbish tip to you. iam bad and mean and iam mighty unclean straight from rubbish tip to you.
he has been around for generations.
and he is AWSOME.
thank you.
“PLEASE HELP SAVE LOUIE THE FLY FROM BEING KILLED OFF MORTIEN”
“SAVE LOUIE THE FLY”
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PLEASE SAVE LOUIE THE FLY I REALLY LOVE HIM HE IS THE BEST FLY IN THE WORLD IF YOU CANT SAVE HIM I WILL BE SCARED IF I WAS YOU I HAVE BEEN IN JUBIEE KIDS JAIL
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KEEP LOUIE THE FLY!! PLEASE DON’T LET HIM GO.
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dont get rid off him hes the face of mortine
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DON’T GET RID OF LOUIE HE ROX IF U DO I WILL NEVA BYE MORTINE AGAIN
:p
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This campaign is a microcosm of all that’s wrong with advertising at the moment.
1. The desire for participation outweighs everything else.
Just because the internet enables consumers to speak back doesn’t mean that the solution to every brief is a campaign that facilitates participation.
2. Trying to be entertaining when you could be useful.
Who really cares whether Mortein kills off Louie the fly? I would imagine category customers are more interested in the effectiveness of the products made by Mortein.
Mortein should be asking how they could harness the internet to be more useful for category customers. How could their website become the go-to place for people with insect control questions? Huggies do this very well.
3. Forgetting their most valuable brand assets.
Louie the fly is the most valuable distinctive brand asset these guys have. This character helps people to correctly link their advertising to their brand. They lose Louie and suddenly they’ll spend years wasting budget on un-branded advertising.
I hope they get their 250,0000 votes and keep Louie.
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Louie is the king (of the trash heap) he should stay and entertain new generations for at least another 50 yrs, i still remember the original song, its part of a great childhood. So give this generation and more the same good laughs
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Hi don’t kill The poor guys he is cool
Wot did the poor guys do to you
Wot if you were small and louie was big
Would you like it
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Hi Don’t kill the poor guys his Cool
Wot if you were small would you like it Nooooooo
Ok Don’t kill the poor guysssss
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DONT KILL HIM OR I WILL KILL U FIRST
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save him plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
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save louie
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save louie
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i think louie should stay but have more friends like a spider and all types of animals well thats my idea thx for listening
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save him his been the face of mortein for 50 years
help him
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save louie the fly
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come on guys save him
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save louie the fly because he is the one who i love thats the only reason i watch that ade and bye the product so please save him!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Save Louis the fly
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Please don’t kill Louie, he is so cute and adorable. Besides what is Mortein without Louie
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uf they kill louie ill never buy a mortrn product again mark my words i grew up with him
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Let’s all vote to save this long lasting tv icon common guys we all no we want him to stay ur not a true Aussie if u dnt vote for him to stay 🙂
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Vote for Louie the fly
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save louie the fly so many people want him to stay.. he was on adds when nearly my great nan was younger and why take him off now his coote… SAVE LOUIE THE FLY!!! 🙂 thanks heaps..
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please dont kill of louie the fly he has been around since i was a kif and that would be near on 50 years now back in the old black and white t.v. days
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please please please dont kill loie he has bean the face of mortiean for so long now he is like a land mark. it would be like taking away a national monumet it just woulden be righ.
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save louie
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Clever ads, please don’t DESTROY Louie the Fly SAVE THE ADS.
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Save louie everyone knows the song he represent s mortiean!
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they louie Please everyone, vote to kill off this crap.
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AND YES KILL YESS KILL EVERYONE NOT LIKE YOU
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If Louie was drowning, I’d give him mouth to mouth. Save the little bugger, he’s an icon.
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save louie the fly dont even be dog thats not even right filfy things trying to get rid of him!!
ITS UN AUSTRALIAN!!
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Put him on my hook for FLY fishing
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Save Louie
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Well to tell u the truth this add sucked me in i thought no one would take the time to save him but after the 10000th time of seeing the add i finally thought i betta do it just incase others didnt.. Soo the advertisement was a big sucuss in that way I VOTE SAVE LOUIE!!! but next time an add pull this stunt.. i wont be voting. as u all will for me….hehehehe
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Keep loui
He is the biggest face of Mortimer ever ihope u get da votes or I won’t buy mortine ever again
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Used and now abused!!!poor Louie 🙁
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Vote louie 1 gillard 0
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vote louie 1 go louie gooooooooooooooooooooooooooooooo
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VOTE LOUIE 1 go louie gooooooooooooooooooooooooooooooooo
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aha let him have a few last words then kill him!
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u can’t kill LOUIE THE FLY he is the icon of mortein
I LOVE U LOUIE
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keep louie he rocks
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Save Louie,sack the advertising company for even thinking of such a nasty campaign,can they think of some way to get rid of the Gillard Gov,Louie is better looking and makes more sense than her.
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save…louie is part of our culture, we salute him often!
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Save Louie the fly he is an Aussie icon
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Keep Louie, or keep you’re product
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Don’t you dare remove Louie OK
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By the way in the TV ad the woman says “you’re too old”. Ok it’s a fly, but last time I looked that was ageism.
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AW COME ON SAVE LOUIE – WE DON’T NEED ANYMORE MOOD ADS
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When i was an apprentice butcher i worked with a butcher named louie and hes 67, he got the nickname louie the fly cos he hovers in on food when its around
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As if there is ANY possibility that Mortein will kill off louie the fly. I agree with most of the comments about just how contrived and uninteresting the campaign acutally is!
I have absoloutely ZERO belief that Louie will dissappear regardless of whether the are 25 votes or 250,000 votes.
Who’s going to Audit the votes , Deloittes ? Thats what i’d like to know !
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Louie the fly has been around for 50 years and he should stay. And to the people that think different, imagion what it would be like to loose one of your creations. (if you have any)
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vote louie the fly. stay forever bigg guy! 😀
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louie is mortein let him live. the add works don’t fix it if it works.
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I think that Louie should stay on. If he was taken off the add no body would want to watch it so they would be wasting money on adds that no ones going to watch. Every one wants him to stay so STOL with the silly adds.
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were do you think this is funny. louie the fly let him be & get rid of the people who thought of this ad . it is like HE is old get rid of him because.he is no good to us now he is an australian icon.
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what wrong with this company they should have had this more though out before they decided to go with this idea the whole fact of this voting for louie to save or get rid of him is so lame and a big disgrace to the company
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Come on give our little friend a break…….he is 54. I will never by Mortein ever again and will switch to hit em high hit em low hit with the old **** *****.
SAVE LOUIE
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louie is the best
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save Louie… he’s been around so long he grows on ya, keep him he’s cool
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bob my turtle says SAVE THE BLOODY FLY
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FLY LITTLE TURTLE FLY
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TURTLES ARE AWSOME (also save the fly)
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Let the little critter live, think of all the good things he has done for you in the past
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I hate change, save him
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Don’t kill louis he’s always been there
All through our growing years
Getting in our hair
His honesty and gall is beyond reproach
Who will you replace him with
“katrina” the cockroach?
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Can’t kill off Louis,folks. My son grew up with the T.V. ads back in the early ‘sixties’ ….probably one of the first things he learnt after nursery rhymes and how to annoy parents.
Speaking as an ex state and marketing manager, somebody should tell those clowns at Mortein that you never kill off the ‘hero’, or look a ‘gift horse in the mouth’. Louis has been a money spinner for fifty years. Would they consider killing off their parents once they turned fifty ???
Don’t answer that !!!!!!
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save louie he may be a pest sometimes but he is the face ofmortein.PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEsave him.
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save louie
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SAVE LOUIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11
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The majority wins!!!! sooooo its
SSSSSAAAAAAAAVVVVVVVVVVVVVEEEEEEEEEE
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Save louie the fly
Most of you agree dont you
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I agree with lara
VOTE FOR LOUIE THE FLY
theres only one true button!!!
Save
Save
Save
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yeh
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yeh tabatha
louie the fly should be saved
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save Louie the fly. let him live, let him live, let him live, let him live
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keep the god damn fly
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keep him
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I definitely believe we should keep Louie the fly because he is the face of Mortein for 50 years, and besides what are they going to put on the face of Mortein now, a boring old cockroach that is not unique (unlike louie). What about their theme song about Louie the fly, someone’s inventions and songs going to waste!!
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Do we even need to ask for an IP check on the previous 10 comments?
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Save him
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Keep him
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save louie i think the critter is cute except the real ones are just annoying
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keep the damn thing what did he ever do to you mortein can’t louie and whoeva the coakroach is share the spotlight? i <3 louie 🙂 🙂 🙂
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Louie is the face of mortein 4eva it’s been in my family for 3 generation even my aunty got a nickname louie !!!SAVE LOUIE!!! OR YOUR KILLING A HERO!!!
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Hi Gary again
If big compamy can improve there products why can’t they improve louie the fly make him bigger and better.
If we are looking towards the future why can’t Louie be part of that.
Big companies you need pull your head and keep louie fly going for many years to come.
Many Thanks
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I have the best idea someone make a website to keep louie and kill of mortein…..
SCREW YOU MORTEIN
SAVE LOUIE
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Kill Mortein’s marketing manager and all the idiotic agencies involved in this intolerable absurdity of an astroturfed social campaign
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Of coarse we have to keep Louie; it totally suits Mortienes Mascot!!!!!!!!!:) if he goes i will be soooooooooo devo!!!!!
I Love Louie the fly he is sooooo CUTE!!!!!
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i think we should keep louie the fly he is awesome he is sooooooooo funny and cute 🙂 if he goes i will be sooooooo angry and DEVO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! he is fulli sick
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Do RB and Coke have the same social media astroturfing vendor?
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save louie the fly cuz he is a fly and what can one fly do its not like its going to kill you
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SAVE LOUIE,SAVE LOUIE,SAVE LOUIE!!!!!!!!!!!! I think you get the point
Peace out
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wish we could get rid of gillard as easy as louie,id rather keep louie than gillard
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Save Louie
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You can’t kill louie he’s a legend 🙂
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save louie he is an excellent client and a inspiration to us all. he also is a life member of morteins franchise. SAVE LOUIE KILL THE REST
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S bd louie
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How can you vote off the mascot for Mortine if you were to do that less and less would buy it he is the face of mortine MY VOTE:DON’T KILL LOUIE OFF
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Is Mortein a type of hair product or is that Pantene.?
I do not take any notice of advertising you see?
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save louie
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who could be better to take louie’s place 🙂 save him
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keep louie, he’s awsome
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Save louie, he’s awsome
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Keep louie he is the best !!
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We should save louie the fly he has been an icon of motrein for a long time. If you kill louie the fly i will not buy your produces any more!!!! DON’T KILL LOUIE OFF, SAVE LOUIE THE FLY
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don’t kill louie save him please
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IF YOU KILL LUIE THE FLY I WILL NOT BUY YOUR PRODUCTS AND HE WAS AROUND SINCE I WAS A KID AND I WOULD TELL FRIEND FAMILY AND RELITIVES SO SAVE LUIE PLEASE
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:[
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SAVE LOUIE THE FLY HE IS THE BEST……
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save louie keep him buzzin round town
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go louie FIGHT FIGHT FIGHT!!!
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PLEASE DONT KILL LOUIE!!!!
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Save Louie
He is one of my childhood memories
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OMG PLEASE DO NOT KILL OFF LOUIIEEE!!
HE IS AN AUSSIE ICON!
SAVE LOUIE THE FLY!!!!!!!!!!!!! WOOP WOOP!
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Keep Louie the fly, who has become an icon,a prototype pest symbol, recognizable even by people with limited English.
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Don’t kill LOUIE THE FLY he is our Australian icon. How can you make a cool jingle with a object on the wall. Go Louie the Fly you rock. LOUIE THE FLY you AUSSIE LEGEND.
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n o spells no keep louie alive he is a Austrlian icon
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save louie
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keep the fly he great
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save louie great fly
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no luie no more mortain probucts
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I was the baby in the 1962 commercial.
His my hero.I love Louie
He should by prime minister instead of Julia gillard
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what has louie ever done to you!!
SAVE LOUIE!!
FLY FLY FLY !!
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save Louie
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Louie!!!!!
Dont goooooo!!
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SAVE LOUIE!!!! He’s an Aussie icon!!! He’s spread from the rubbish tip to us all, oh no not bye-bye Louie the fly….
Save Louie the Fly!!!
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I love louie the fly….. i grew up with him and the “i’m louie the fly, straight from rubbish bin to you…” Love it – save louie please!
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YOU HAVE TO SAVE LOUIE I GREW UP WITH LOUIE THE FLY I HAD AN UNCLE NAMED LEW SO I USE TO CALL HIM LOUIE THE FLY. EVERY TIME I SEE THE ADD OF LOUIE IT BRINGS BACK GREAT MEMORIES. MY UNCLE PASSED AWAY THIS YEAR SO WOULD WOULD BE VERY SAD TO KILL OF LOUIE THE FLY. SAVE LOUIE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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YOU HAVE TO SAVE LOUIE THE FLY . SAVE LOUIE KILL OFF GILLARD.
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LOUIE THE FLY IS AN ASSIE ICON YOU HAVE TO SAVE HIM GO LOUIE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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SAVE LOUIE THE FLY !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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SAVE LOUIE THE FLY WE LOVE YOU !!!!!!!!!!!!!!!!!!!!!!!!!!
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louie the fly is an awesome aussie icon I still remember watching all of his ads my nan and pop were only kids when louie the fly started so if mortein kill off louie the fly then they will have more to worry about other than how well their product is selling or how much they make they will die I will kill every single one of them So
SAVE LOUIE THE FLY OR DIE.
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SAVE LOUIE THE FLY!!!
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SAVE LOUIE NOW!!!
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SAVE LOUIE THE FLY NOW!!!
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SAVE LOUIE!!!!!!!
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SAVE LOUIE FOR F@@K SAKE LOL
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SAVE LOUIE
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Save Louie he can take the new age Spray
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Save him !!!!
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