Mumbrellacast: John Hartigan and what’s next for News; Rebranding Telstra with Interbrand; Google+ opens for businesses; Ageism in advertising; Paul Henry on Ten; Fat fighting


  • Rebranding Telstra (1:57)
  • The Interbrand culture (7:57)
  • John Hartigan steps down from News Limited (14:15)
  • Google+ opens to brands (22:26)
  • Fighting fat (27:52)
  • Ageism in advertising (31:34)
  • Controversial Kiwi Paul Henry joins Ten for Breakfast (35:58)
  • The Project bolsters Ten’s ratings (39:54)

Featuring guest Interbrand MD Richard Curtis, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks, and podcast producer Colin Delaney. (45min 48 sec)
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  1. Jay
    15 Nov 11
    10:39 am

  2. Is it me, or are none of the links to this episode working?

  3. James C
    15 Nov 11
    11:22 am

  4. link won’t this going to return?

  5. mumbrella
    15 Nov 11
    1:02 pm

  6. Hi james,

    My apologies – we moved hosts (hopefully no more lunchtime 501 messages!) on Thursday but have acquired a couple of glitches along the way. We’re currently working on fixing the podcast bug.


    Tim – Mumbrella