Now it’s Dove: The Break Up

Dr Mumbo was always a huge fan of NAB’s “Break Up” campaign conducted against its rival banks.

So he’s intrigued to see that Unilever’s Dove is taking the same stance against Procter & Gamble’s Olay Body Wash.

If two’s a trend, then who’s next?



  1. Whatever, Dove.
    28 Oct 13
    2:27 pm

  2. And why wouldn’t you want to put all these delicious ingredients on your skin! Hmmmmm petrolatum and DMDM Hydantoin, what a treat. So sick of the beauty industry trying to sell us crap.

    Water, Helianthus Annuus (Sunflower) Seed Oil or Glycine Soja (Soybean) Oil, Sodium Laureth Sulfate, Sodium Lauroamphoacetate or Cocamidopropyl Betaine, Glycerin, Petrolatum, Lauric Acid, Cocamide MEA, Fragrance, Santalum Album (Sandalwood) Oil, Guar Hydroxypropyltrimonium Chloride, Lanolin Alcohol, PEG-30 Dipolyhydroxystearate, DMDM Hydantoin, Tetrasodium EDTA, Citric Acid, Etidronic Acid, Titanium Dioxide (CI 77891).

  3. lauren
    29 Oct 13
    11:57 am

  4. Two’s a coincidence, three’s official a trend