Paramount Pictures removes controversial Australian 9/11 Ninja Turtles poster from social media

Paramount Pictures has tonight deleted from its Facebook and Twitter accounts its film poster for the opening of movie Teenage Mutant Ninja Turtles on September 11 which features its heroes falling from a burning New York skyscraper.

The poster was up for just a few hours but quickly drew social media comment about its apparent insensitivity, particularly as the film opens on the 13th anniversary of the 9/11 terrorist attack on the US.

How Paramount Pictures tweeted the poster

How Paramount Pictures tweeted the poster

Teenage_Mutant_Ninja_Turtles_film_July_2014_posterThe US version of the poster uses a different image featuring the movie’s mutant turtles in a group shot. The film opens in the US next week.

Although the image has been removed from Paramount Pictures’ Twitter and Facebook profiles, it was unclear at the time of writing  this story whether the poster has been withdrawn altogether.

Mumbrella has approached both Paramount Australia and Paramount in the US for comment. Neither had responded at the time of posting.

TMNT tweets

paramount tgweet 2 paramount tweet 3

Tim Burrowes


  1. Matthew Eeles
    29 Jul 14
    10:35 pm

  2. There’s no way this is an oversight on Paramount’s behalf, just a good ol’ fashioned publicity stunt. I doubt anyone will be getting fired over this. A massive bonus maybe?

  3. Observer
    29 Jul 14
    11:29 pm

  4. Not an oversight…. I wonder who thought this was a good idea though? There is a line between being crafty with marketing and being completely insensitive.

  5. Shabootie
    30 Jul 14
    12:43 am

  6. This looks NOTHING like 9/11 memories. This looks more like a Die Hard ripoff. People are so ridiculous.

  7. Bem
    30 Jul 14
    8:42 am

  8. A pretty bad move on their behalf. But I’m more offended that we have to wait a month for this movie. What a joke…

  9. Andrew.T
    30 Jul 14
    8:49 am

  10. If I had lost somebody in 9/11 this poster would definitely bring back unwanted memories. An explosion at the top of a skyscraper and September 11 in the same image – how does that look nothing like the ‘9/11 memories’?

  11. Aussie
    12 Aug 14
    9:58 pm

  12. Highly offended!! How dare they place the 11 at the end of September instead of in front like the Australian away