-
Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Scientologists plan Aussie ad blitz
The Church of Scientology is planning its first above-the-line advertising push in Australia in a bid to turn around its public image.
TV and cinema are among the media being contemplated.
A spokesman for the controversial organisation confirmed to Mumbrella that the campaign is being planned but said it was dependent on the campaign receiving funding from the US. She referred inquiries to Sydney agency Frontier Media, which declined to comment.
The Church of Scientology’s most high-profile celebrity followers including Tom Cruise and John Travolta.
In November, independent Senator Nick Xenophon accused the Church of being a “criminal organisation”. Prime Minster Kevin Rudd also told the Herald Sun “I share some of those concerns”, but has reserved further judgement pending the review of material provided by Senator Xenophon.
At the time the Church released a statement in response to Xenophon. “Senator Xenophon’s attempt to marginalise Scientologists by saying that they should not be believed, is fascistic and violates freedom of speech and the right to religious beliefs,” the statement said.
Gerry Armstrong, another vocal critic of the Church and a former member, is travelling to Australia to support Senator Xenophon’s campaign for an inquiry into the Church.
February 3rd, 2010 at 10:46 am
-
Follow Us
-
Email Newsletter
Latest Jobs- Junior Producer - Sydney
- Senior E-commerce Marketing Specialist – Travel sector - Sydney
- Product Manager - Online Media Company - Sydney
- Marketing Executive - global technology company - Sydney
- 1192 Account Director, Melbourne - Melbourne
- Communications Strategist - Sydney
- Brand Strategist - Sydney or Melbourne
- Senior Account Manager, Sports Marketing - Sydney
- Graduate Analyst - Digital Media, $35,000 to $50,000 depending on experience - Sydney
- Head of Content & Ideation - Sydney, NSW, Australia
Comments
3 Feb 10
10:51 am
Fontier Media? Isn’t that the place where Mark O’Brien now works? He’s usually not short of a comment or two.
3 Feb 10
7:44 pm
Scientology is recently running it’s human rights campaign, yet freedom of thought, speach and relegion does not exist inside the Church. They subliminally redefine in one of their videos Freedom of speech as “Freedom of artistic expression”.
So their ads are PR and besides complete lies.
In case you would separate yourself publicly from the Church, all your Scientology connections are required to break communication with you. Including your business associates, family, parents, children. Other Scientologist children can’t communicate anymore with your child. This is certainly savage and criminal. You can check this written in Scientology Ethics book despite the outright lie of the spokesperson of the Church who claims “disconnection” does not exist.
Are you interested what will happen if their 1 billion contract becomes true?
Than watch this: http://www.youtube.com/watch?v=dHva0-ckVMw
“They are a plaque that now sweeps through the worlds of man.”
And you can see their actual sculptures as well in their “ideal orgs”…
Although Scientology is basically good, the Church’s application of Scientology is EVIL.
3 Feb 10
7:57 pm
Ah, and are you interested what happened with the current leaders? They are in Church prison: http://markrathbun.wordpress.c.....es-part-4/
3 Feb 10
8:08 pm
I guess those free ‘personality’ tests aren’t reeling ‘em in like they used to. I guess it’s easy money to pocket, but do you really want a really demanding religious client on your books – especially one that has such a devious and evil track record in relation to human rights? It’d be like trying to pimp Idi Amin or Hitler with vaseline lenses and elevator music – and let’s not forget those penetrating statements from No. 1 brainwashed convert Tom Cruise who gave us these gems – http://www.youtube.com/watch?v=UFBZ_uAbxS0
Watched it yet? Yeah, I didn’t know what the fuck he was on about either – edgy music though!
4 Feb 10
4:48 am
I would like to point out that no amount of happy shiny Scientology bolonium is going to clean up their image.
While they tout their support of human rights and free speech, they actively violate both. There are three lovely court cases in US Federal Court, where ex-Scientologists are suing for compensation of years of misery, slave wages, slave labor and punishment.
Marc and Claire Headley, and Laura DeCrescenzo are seeking compensation. Mrs. Headley alleges she was coerced into having two abortions, the alternative being punitive transfer away from her job and husband. Google these names for further details of Scientology’s human rights violations; violations that are ongoing to this day at their secret base in Riverside, California.
County authorities are well lodged in Scientology’s hip pocket, and to date have taken no action to address the situation.
4 Feb 10
8:30 am
This is a classic case of a strong agency needing to say “Dear Client. Advertising will not help – have you considered changing your product first”. However, there is something fun about watching COS waste their money on a mass campaign.
Wonderfully, places like COS will find it harder to exist as better access to information is available (see post above). You got to get the product right first (and stop hurting people).
4 Feb 10
10:08 am
It won’t help. The second people see the cult’s logo, interest in the ad will drop dramatically.
Scientology Ads: Proven Unbelievable (official survey)
http://www.youtube.com/watch?v=RsejFk26cIk
4 Feb 10
10:18 am
I’m ready to poke out my eyes and puncture my ear drums for when their “ad blitz” commences…fu*k fraud “religion”
4 Feb 10
10:23 am
by ad blitz do they mean shitloads of google adsense? if so – they’ve been doing it for years and it always appears in content completely unrelated to science fiction or fraud.
so much for google’s relevance algorithm!
Trackbacks/Pingbacks