VML and Legacy officially launch Legacy Taps across NSW

November 19, 2024 2:45

VML and Legacy Club Services (Legacy) are helping Australians honour the country’s fallen veterans with the installation of Legacy Taps across New South Wales.

An initiative that went through a soft launch in November 2023, November 11 (Remembrance Day) saw the creative agency officially roll out Legacy Lager Taps across the eastern state, with the taps appearing next to other beer taps in clubs and pubs all year round.

Each tap contains radio frequency identification (RFID) technology that lets consumers purchase “a symbolic beer” for fallen veterans, by way of a credit card or phone.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.