1.036m metro viewers tune in for The Voice finale, giving Nine a Sunday night win
The Voice wrapped up its eighth season last night with 1.036m metro viewers tuning in to see Diana Rouvas take the crown, according to Nine’s confirmed time figures.
Rouvas is the first female winner since season four, but her victory came with some backlash on social media as a technological glitch meant The Voice website crashed during voting. However, Nine reported votes were still coming in and the glitch did not affect the final result.
Congratulations to @DianaRouvas, The Voice of Australia for 2019! #TheVoiceAU pic.twitter.com/wELlrImN1f
— The Voice Australia (@TheVoiceAU) July 7, 2019
The finale also ran short, which meant OzTAM’s preliminary figures were incorrect, initially reporting 991,000 metro viewers tuned in. Nine’s figures show the episode itself had 995,000.
Last year, 968,000 tuned in for the final moments, well down from the year prior’s 1.306m.
The show premiered to 1.01m in May.
Nine News brought in 1.027m viewers, topped by Seven News which delivered 1.083m. House Rules saw 694,000 metro viewers tune in to Seven and Masterchef on Ten brought in 638,000.
In the key advertising demographics, The Voice and Masterchef battled it out, with Ten’s cooking show taking the top spot in the 16-39s, but The Voice grabbing the 18-49s and 25-54s. Overall with metro audiences 25-54, Nine held a 26.3% audience share, giving it the win. It also took top spot with 18-49s, holding a 24.3% share.
ABC News brought in 648,000 metro viewers and 499,000 tuned in for documentary show The Planets.
Ten’s next most-watched program after Masterchef was The Sunday Project at 7pm with 421,000 metro viewers, followed by Ten News First on 287,000. The first half hour of The Project had 241,000.
Seven’s AFL coverage of North Melbourne v St Kilda which aired in Melbourne, Adelaide and Perth on Seven and GWS v Brisbane which aired on 7Mate in Sydney and Brisbane, brought in 215,000 metro viewers overall and 317,000 when combined with regional viewers. Nine’s NRL which showed the Cronulla Sharks v Brisbane Broncos and aired in Sydney and Brisbane brought in 317,000 metro viewers and 526,000 combined, and Ten’s Supercars podium coverage delivered 159,000 metro and 323,000 combined.
Thanks to The Voice, Nine took the win overall in primary channel audience share, holding 24.7% above Seven’s 19.4%, Ten’s 11.6% and ABC’s 10.9%. At a network level, the story was much the same, Nine Network held 32.2%, Seven 28.8%, Ten 16.6% and ABC 14.8%. 7Mate was the most-watched multi-channel on 4.0%.
The below graphs reflect OzTAM preliminary figures so may differ from confirmed runtime figures.
