2024 FutureBrand Index reflects on past decade, leading companies receive ‘future brand’ status
The 2024 FutureBrand Index has dropped, but now in its tenth year, the annual index has looked beyond year-on-year changes to take a wider view of the past decade.
The global brand perception study typically reorders PwC’s list of the Top 100 Companies by market cap based on how they’re viewed, and whether their innovation is having a tangible impact on people’s lives. It is the only report that evaluates an organisation’s performance based on brand.
The past decade has been described as a “golden era” for brands, with FutureBrand Australia chief executive, Rich Curtis, putting it down to the brand value and business benefits of being “consistently consistent”.
