350.org shows iconic landmarks in a climate change future

January 17, 2019 9:17

Local activist group 350.org has launched a campaign which shows Australians what iconic landmarks could look like if we don’t “change the future”.

Created by M&C Saatchi’s LIDA, the ads feature a man wearing an astronaut’s outfit because he lives in a world where the levels of carbon dioxide are too high to safely live in.

The organisation’s name, 350.org, refers to the safest concentration of carbon dioxide in the atmosphere needed to preserve a liveable planet, which is 350 parts per million. Currently carbon dioxide levels are over 400 parts per million.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.