Outdoor Awards campaign so good you could eat it
Dr Mumbo has been rather impressed by the creativity behind the promotion of the Outdoor Awards.
First came the drive across Australia; then the prize of a billboard made out of 10,000 lotto scratchies. Now the Outdoor Media Association has sent out a chocolate pigeon – the logo of the awards – to 250 different potential entrants to remidn them of the rapidly approaching closing date.
Dr Mumbo understands that the Glue Society has been behind the creative spurt. If only there was an award for the best awards call for entry.
