96FM announces its biggest ever listener promotion with $1m up for grabs
96FM announces its biggest ever listener promotion with $1m up for grabs.
The announcement:
Fairfax Radio Network’s Perth Music station 96FM today announced its biggest ever promotion, with the chance for one lucky listener to win $1 million
As part of the promotion, 96FM is compiling a list of the greatest 96 Real Music Albums of all time. One album out of its greatest 96 could be worth $1 million to one Perth listener.
Over five weeks from Monday, November 3rd, 96FM listeners will have the chance to win tickets to 96FM’s “Million dollar breakfast” at Perth Convention and Exhibition Centre. To win tickets, 96FM listeners will need to be listening for that day’s nominated real music albums from the list of 96.
During an outside broadcast from the event, the breakfast team Blackers, Carmen and Fitzi will give one person the chance to select one album from the 96 real music albums featured at the event. That album could be worth $1 million.
The special broadcast will be held on Thursday 4th December from 5.30am to 9.00am.
“This campaign is built around our music, 96FM is the only station in Perth keeping real music alive and that really resonates with our listeners,” 96FM General Manager Martin Boylen said.
“This is a massive promotion for us and culminates in the chance for an amazing, life changing prize for a lucky listener.”
96FM will launch the competition on October 27th with extensive on-air campaign and external marketing.
Source: Third Avenue media release
