A-Leagues sign non-bank lender Liberty as naming rights partner for women’s competition

December 1, 2021 3:55

The A-Leagues have signed non-bank lender Liberty, as the naming rights partner of the newly rebranded A-League Women’s competition for the 2021-22 season, which kicks off on Friday, 3 December.

The multi-year deal, commencing today includes naming rights partnership of the A-League Women’s competition, Final Series, and the official lending partner of the A-Leagues. Liberty will also be an official partner of the Isuzu Ute A League, A-League Youth and A-League eSports.

The partnership heralds a new era for the national football competitions, which previously had Hyundai and Westfield as naming rights sponsors for the men’s and women’s competitions.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.