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AAMI answers Rhonda’s Trent or Ketut dilema in latest Safe Driver Rewards ad

AAMI has revealed the next stage of its campaign featuring Rhonda and Ketut, finally answering the question of whether she will choose Ketut or Trent Toogood.

The ad, from Badjar Ogilvy follows on from the ‘Who’s Right for Rhonda?’ campaign and sees Rhonda return to the empty hall of her school reunion where Ketut had last been seen arriving after she had fallen into the arms of high school heartthrob Trent Toogood.

The ad appears to feature a happy ending for Rhonda and Ketut, with Rhonda’s friend being swept away by Toogood.

Rhonda was first introduced to promote AAMI’s Safe Driver Rewards in October 2011, with her trip to Bali and meeting of Ketut airing in March the following year.

The romantic tension between the two characters caught the public’s attention, with the ad going viral and a Facebook page dedicated to the pair, and t-shirts sporting phrases from the ads.

Credits:

AAMI – Executive Manager Marketing: Richard Riboni

BADJAR Ogilvy

  • Chief Creative Officer: Steve Back
  • Executive Creative Director: Brendon Guthrie
  • Senior Copywriter: Lenna Boland
  • Art Director: Jesse McCormack
  • Agency Producers: Lauren Free, Jennie McCartney
  • Group Account Director: Matt Rose
  • Senior Account Manager: Toby Gill
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