Rhonda’s goes to Bali in latest AAMI ad

Rhonda, the heroine in the AAMI ads, enjoys the privileges of AAMI’s safe driver rewards with some special attention from a Balinese masseuse in the latest commercial for the brand.

Press, outdoor and digital will run in support of the TV work.

Rhonda was introduced by AAMI in October last year as a heroine for not claiming car insurance. The following month, AAMI pulled off an Australian TV first by putting people who liked its Facebook page in its next TV ad that featured Rhonda.

Rhonda is played by Aussie actress Mandy McElhinney, who has appeared in TV series MDA, Kath & Kim and the Robert Connolly-directed film The Bank.

Nic Desira, Badjar Ogilvy’s creative group head said: “The success of Rhonda and establishment of a central character that consumers loved allowed us to leverage her in the next round of creative; it was a fun way to extend a highly effective campaign”.

Creative Group Head: Nicolas Desira
Copywriter: Lenna Boland
Art Director: James Barkley
Agency Producer: Lauren Duncan
Production Company: Renegade Films
Director: Tony Rodgers
Producer: Jen Livingston


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