AAMI extends partnership with Roundhouse Entertainment for additional 2 years

National Insurer AAMI has today extended its partnership with Roundhouse Entertainment, part of the Mushroom Group, to deliver A Day On The Green for an additional two years, reinforcing their decade-long commitment to the live music industry in Australia.

Mushroom Group chief executive officer, Matt Gudinski, told Mumbrella: “AAMI and Mushroom have a long-standing relationship and together have created a deep music and entertainment partnership. Their commitment to the industry, A Day On The Green, and many of our projects have been unwavering, even in times of uncertainty. This is shared by our loyalty and dedication to AAMI from our ongoing partnership. In the absence of live shows during the peaks of COVID, AAMI supported the delivery of Music From The Home Front and many other initiatives at a time when it was needed most.”

Suncorp Group’s head of mass brands & sponsorships, Rapthi Thanapalasingam, told Mumbrella: “AAMI is a proud Australian insurance company that exists to support all Aussies and protect the things that are important to them. Over the past few years, the live music industry has been doing it tougher than most.

“Music has a very special way of bringing people together, and like so many Aussies, AAMI wants to see live music – and the thousands of people behind it – come back stronger than ever. To help this happen, we’re proud to continue our support through the renewal of our major partnership with Mushroom, as live music makes a long-awaited comeback. We are also thrilled to be able to continue to provide our customers with access to event perks and unforgettable experiences through this national partnership.”

Roundhouse Entertainment director, Michael Newton, told Mumbrella: “Later this year, A Day On The Green will be celebrating its 500th show. We’re very lucky we’re with AAMI. We couldn’t have got to this milestone without the support of AAMI, particularly during the past two years. Their remarkable commitment to live music has meant we’ve been able to take some international superstars to regional areas for some unforgettable shows. And we look forward to many more exciting ventures together.”

A Day On The Green is Australia’s original and premier outdoor winery concert event. Since its first show in January 2001, A Day On The Green has firmly established itself as one of Australia’s most popular concert events and has hosted some of the biggest music acts in the world including Elton John, Rod Stewart, Leonard Cohen, Fleetwood Mac, Red Hot Chili Peppers, Florence & the Machine and Alicia Keys, as well as Australian superstars like Kylie Minogue, Tina Arena, John Farnham, Jimmy Barnes, Cold Chisel, Missy Higgins, Paul Kelly, Crowded House, Hunters & Collectors, Hoodoo Gurus and hundreds more.

As one of the hardest hit sectors during the pandemic, the live entertainment industry was severely impacted, resulting in unprecedented and repeated cancellations, closures, and strains on the industry. AAMI’s unwavering support and forward-thinking enabled the Mushroom Group to deliver events such as Music From The Home Front in the uncertain times of 2020 and 2021.

Reminding us that we are all in this together, Music From The Home Front’s inaugural event on Anzac Day in 2020 was a celebration that brought together artists and audiences in isolation, uniting us all through the power of music. Conceptualised and created by the Mushroom Group’s Gudinski, the event was broadcast on Nine and watched by nearly 1.5 million people, capturing an important moment in history. Staged as a thank you to the country’s COVID-19 frontline workers and to pay tribute to Australia and New Zealand’s rich ANZAC history, it also raised essential funds, with profits from merchandise donated to Support Act (Australia) and MusicHelpsLive (New Zealand).

In addition to Music From The Home Front, and their support of A Day On The Green over the last ten years, AAMI’s sustained support of the Mushroom Group includes: Ed Sheeran Live At Hanging Rock, 2017; RNB Fridays Live, 2018 and 2019; So Pop, 2020; RNB Vine Days, 2019; and Em Rusciano 2019. In the absence of live shows during COVID-19, AAMI provided exclusive live-streamed music-themed events and online activities to their customers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.