AANA hands Telstra’s McGrath Young Marketers’ Award
The Australian Association of National Advertisers has awarded Telstra’s Lachlan McGrath the 2010 AANA Young Marketers’ Award, with a prize that will see him take a trip to the Cannes Lions International Advertising Festival valued at $10,000.
This year’s challenge saw entrants position marketing as a ‘value creator’ vs a cost item, with analysis of theory, strategic insight and real world examples from across the global marketing industry.
McGrath is Telstra’s advertising manager for brands and youth.
His submission included:
- Improving the measures of marketing effectiveness and increasing the accountability of marketing efforts;
- The adapted marketing strategy of listening instead of shouting to better engage with consumers;
- Development of new media platforms that provide targeted reach for a low cost investment when compared with mass market media;
- Maintaining a continuous marketing effort during times of market volatility or decline;
- Coordinating and pressure testing a company’s integration from the holistic viewpoint of marketing; and
- Integrating communication strategies to deliver superior marketing results and drive efficiencies
Scott McClellan, AANA chief executive, said: “One of the perennial challenges of marketing directors is to justify and defend their spending on marketing communications. This is particularly difficult in a rapidly changing media market. Lachlan has met that challenge and is a worthy recipient.”
The Young Marketer of the Year Award was established to celebrate the next generation of advertising, marketing and media industry leaders in Australia.
Meanwhile, earlier this year the AANA handed former Toyota GM of marketing Bob Miller the Phil J Warner Award for Lifetime Achievement.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Congratulation Lachie, well done.
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Well done Lachie..enjoy cannes buddy!
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Great work Lachlan. See you in France!
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Congrats Lachie. Will buy you a beer in the south of France.
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Well done Lachlan.
My God he is smart as well as a real hottie.
I love it when I visit Telstra – I only go if he is going to be in the meeting.
major hottie – I would tap that in a second
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